Digital Marketing Specialist in Youngstown, OH

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Youngstown, OH

42370 - 60230

25th percentile

42370

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

50730

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

60230

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

62890

75050

89490

Digital Marketing Manager

59850

74860

85500

Digital Project Manager

54910

70110

82840

Web/Mobile Analytics Specialist

54150

64790

82270

Email Marketing Manager

50920

62130

76760

Email Marketing Specialist

38760

47120

55480

SEO Specialist

43510

57190

67260

Paid Search Specialist

41040

50920

62320

Marketing Automation Specialist

46550

56810

71440

Social Media Manager

46170

57570

70680

Social Media Specialist

38190

45600

54340

Digital Community Manager

39520

48830

56240

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