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Paid Search Specialist in San Francisco, CA

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in San Francisco, CA
83363 - 112388
25th percentile
83363
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
99225
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
112388
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 119475 140738 165713 Digital Marketing Manager 107325 133988 153225 Digital Marketing Specialist 76613 91463 108675 Digital Project Manager 98888 126563 149513 Email Marketing Manager 92475 117113 139388 Email Marketing Specialist 69188 85725 98888 Marketing Automation Specialist 93825 108338 127575 SEO Specialist 88763 103275 121163 Social Media Manager 84375 105300 128925 Social Media Specialist 68850 82350 97875 Digital Community Manager 71213 88088 101588

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