Digital Strategist in San Francisco, CA

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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Facebook Insights

Optimization

Google Analytics

Google AdWords

Digital

Websites

SEO

Campaign Planning

Media Agency

Salary for Digital Strategist in San Francisco, CA

111713 - 158963

25th percentile

111713

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

133313

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

158963

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Marketing Manager

106313

132975

151875

Digital Marketing Specialist

75263

90113

106988

Digital Project Manager

97538

124538

147150

Web/Mobile Analytics Specialist

96188

115088

146138

Email Marketing Manager

90450

110363

136350

Email Marketing Specialist

68850

83700

98550

SEO Specialist

77288

101588

119475

Paid Search Specialist

72900

90450

110700

Marketing Automation Specialist

82688

100913

126900

Social Media Manager

82013

102263

125550

Social Media Specialist

67838

81000

96525

Digital Community Manager

70200

86738

99900

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