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Paid Search Specialist in Philadelphia, PA

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Philadelphia, PA
71939 - 96986
25th percentile
71939
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
85628
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
96986
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 103103 121451 143004 Digital Marketing Manager 92618 115626 132228 Digital Marketing Specialist 66114 78929 93783 Digital Project Manager 85336 109219 129024 Email Marketing Manager 79803 101064 120286 Email Marketing Specialist 59706 73978 85336 Marketing Automation Specialist 80968 93491 110093 SEO Specialist 76599 89123 104559 Social Media Manager 72813 90870 111258 Social Media Specialist 59415 71065 84463 Digital Community Manager 61454 76016 87666

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