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Paid Search Specialist in Indianapolis, IN

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Indianapolis, IN
59898 - 80753
25th percentile
59898
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
71295
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
80753
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 85845 101123 119068 Digital Marketing Manager 77115 96273 110095 Digital Marketing Specialist 55048 65718 78085 Digital Project Manager 71053 90938 107428 Email Marketing Manager 66445 84148 100153 Email Marketing Specialist 49713 61595 71053 Marketing Automation Specialist 67415 77843 91665 SEO Specialist 63778 74205 87058 Social Media Manager 60625 75660 92635 Social Media Specialist 49470 59170 70325 Digital Community Manager 51168 63293 72993

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