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Paid Search Specialist in Chicago, IL

Paid Search Specialist Job Description

The SEM/PPC specialist develops search engine marketing (SEM) strategies and creates and implements pay-per-click (PPC) ad campaigns. This role demands strong research and analytical skills as well as creativity, IT expertise, versatility and adaptability. PPC specialists must stay attuned to the latest search engine optimization (SEO) trends and strategies and be dedicated to keyword research. Understanding how to implement and manage organic search campaigns, in addition to paid search campaigns, is valued. Basic knowledge of HTML, CSS and JavaScript is typically required for the SEM/PPC specialist role, as is the ability to work with leading SEM software and tools for optimizing and managing paid search ads. Some employers may prefer to hire candidates who have a bachelor’s degree in marketing or a related field.

Typical SEM/PPC specialist duties:

Conducting regular keyword research and maintaining a database of keywords to use in SEM/PPC campaigns, which drive web traffic through paid advertisingDeveloping landing pages that engage and retain visitors by working closely with designers, writers and other marketing team members to ensure that all content aligns with SEO strategy and best practicesAnalyzing campaign performance, monitoring competitors’ strategies and adjusting campaigns accordingly to achieve a maximum return on investment

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Salary for Paid Search Specialist in Chicago, IL
75335 - 101565
25th percentile
75335
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
89670
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
101565
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 107970 127185 149755 Digital Marketing Manager 96990 121085 138470 Digital Marketing Specialist 69235 82655 98210 Digital Project Manager 89365 114375 135115 Email Marketing Manager 83570 105835 125965 Email Marketing Specialist 62525 77470 89365 Marketing Automation Specialist 84790 97905 115290 SEO Specialist 80215 93330 109495 Social Media Manager 76250 95160 116510 Social Media Specialist 62220 74420 88450 Digital Community Manager 64355 79605 91805

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