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Media Planner in Fort Worth, TX

Media Planner Job Description

Media planners work with client and account teams to develop objectives and strategies for media buys, and they determine the mix of advertising outlets to use for campaigns to optimize frequency and maximize reach. Research and analytical skills are essential for this role, as are strong communication and collaboration abilities. Experience working with audience research and measurement tools such as ComScore and Nielsen may be required. A bachelor’s degree in marketing is often preferred.

Typical media planner duties:

Creating and implementing media plans to meet strategic, media-related objectives within established budgetsIdentifying target audiences and evaluating their behaviors to determine how to attract and retain customers and increase customer satisfactionTracking, analyzing and interpreting the results of advertising spend to gauge the success of campaigns and adjust strategies

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Salary for Media Planner in Fort Worth, TX
65768 - 93240
25th percentile
65768
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
77145
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
93240
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 101843 129038 150683 E-Commerce Marketing Manager 99623 115718 138750 Growth Marketing Manager 99068 118493 144023 Product Marketing Manager 97680 124043 148740 Demand Generation Manager 96848 114608 137363 Brand Manager 87968 106005 126818 Project Manager – Marketing and Creative 75758 90743 109058 Customer Experience Marketing Manager 66323 83250 99623 Media Director 107670 130148 152070 Digital Media Buyer 66045 77145 95738 Marketing Analytics Manager 107948 125985 146243 Marketing Analytics Specialist 76313 91853 116273 Market Researcher 64103 79643 97958 Event Manager 61328 74925 92130 Event Coordinator 48840 56333 66045

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