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Marketing Analytics Manager in Fort Worth, TX

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Fort Worth, TX
107948 - 146243
25th percentile
107948
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
125985
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
146243
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Product Manager – Marketing and Creative 101843 129038 150683 E-Commerce Marketing Manager 99623 115718 138750 Growth Marketing Manager 99068 118493 144023 Product Marketing Manager 97680 124043 148740 Demand Generation Manager 96848 114608 137363 Brand Manager 87968 106005 126818 Project Manager – Marketing and Creative 75758 90743 109058 Customer Experience Marketing Manager 66323 83250 99623 Media Director 107670 130148 152070 Digital Media Buyer 66045 77145 95738 Media Planner 65768 77145 93240 Marketing Analytics Specialist 76313 91853 116273 Market Researcher 64103 79643 97958 Event Manager 61328 74925 92130 Event Coordinator 48840 56333 66045

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