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Marketing Analytics Manager in Kansas City, MO

Marketing Analytics Manager Job Description

The marketing analytics manager uses data from marketing automation, customer relationship management (CRM) software and other business intelligence tools to provide insights on marketing campaign performance and return on investment. Marketing analytics managers should be comfortable with the processes behind data mining, modeling and management, and strategic planning. Advanced Excel skills, basic knowledge of SQL and experience with data visualization tools like Domo and Tableau are often valued. Employers look for candidates with degrees in computer science or data engineering, or digital marketing or communications, depending on how technical the role is designed to be.

Typical marketing analytics manager duties:

Working with key partners in other departments such as IT, operations, sales and marketing, to help companies improve processes and meet businessOverseeing market research studies to understand customer behaviorCreating and using operational reporting dashboards to provide data-driven insights to various stakeholders

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Salary for Marketing Analytics Manager in Kansas City, MO
104535 - 141536
Low
104535
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
121871
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
141536
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Specialist 73485 88493 111780 Digital Strategist 96255 113333 133515 Growth Marketing Manager 94444 112556 137914 Demand Generation Manager 92115 108934 130669 E-Commerce Marketing Manager 93409 108158 130669 Performance Marketing Manager 77625 106605 135585 Digital Marketing Manager 83576 104276 119284 Digital Marketing Specialist 60548 71415 85388 Digital Project Manager 78660 100654 117731 Email Marketing Manager 72709 92115 110486 Email Marketing Specialist 54338 67534 77884 Marketing Automation Specialist 72968 85646 100654 SEO Specialist 68310 79436 92891 Paid Search Specialist 65205 77625 87975

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.