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Demand Generation Manager in Kansas City, MO

Demand Generation Manager Job Description

The demand generation manager is a revenue-centric marketing professional with experience and demonstrated skills in both inbound and outbound marketing. This position is typically tasked with generating demand at the top of the sales funnel. The demand generation manager oversees programs focused on building brand awareness and stickiness, identifying new markets, and promoting the company’s products and services to a broad audience. Employers look for candidates with a deep understanding of both the product and the customer journey that leads to buying that product. Experience creating sales and marketing content is often preferred.

Typical demand generation manager duties:

Planning, budgeting and implementing a demand generation plan that aligns with business goals and developing metrics to track and report on achievementsWorking collaboratively with other functions, especially the sales organization, to build effective support programs, such as sales enablementGrowing distribution across all channels and ensuring that appropriate content reaches the sales funnel at the appropriate time

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Salary for Demand Generation Manager in Kansas City, MO
92115 - 130669
Low
92115
The candidate is new to the role or has limited experience and is building necessary skills.
Mid
108934
The candidate has moderate experience in the role, meets most requirements or has equivalent transferable skills, and may also have relevant certifications.
High
130669
The candidate has extensive experience and advanced skills for the role, and may also have specialized certifications.
Projected salaries for related positions Job title Low Mid High Marketing Analytics Manager 104535 121871 141536 Marketing Analytics Specialist 73485 88493 111780 Digital Strategist 96255 113333 133515 Growth Marketing Manager 94444 112556 137914 E-Commerce Marketing Manager 93409 108158 130669 Performance Marketing Manager 77625 106605 135585 Digital Marketing Manager 83576 104276 119284 Digital Marketing Specialist 60548 71415 85388 Digital Project Manager 78660 100654 117731 Email Marketing Manager 72709 92115 110486 Email Marketing Specialist 54338 67534 77884 Marketing Automation Specialist 72968 85646 100654 SEO Specialist 68310 79436 92891 Paid Search Specialist 65205 77625 87975

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Our starting salary projections come from a rigorous, multistep process so that our numbers accurately reflect the marketplace. They are based on actual compensation for professionals Robert Half has matched with employers across the country and third-party job posting data from Textkernel that we use to independently validate the salary levels. Starting compensation—pay for someone new to a role—can vary significantly based on a candidate’s skills, experience and certifications, as well as other factors including industry, company size and revenue, and demand for the role. To reflect this variability, we report our salary data in three levels: low, mid and high.