Digital Strategist in Memphis, TN

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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Facebook Insights

Optimization

Google Analytics

Google AdWords

Digital

Websites

SEO

Campaign Planning

Media Agency

Salary for Digital Strategist in Memphis, TN

79440 - 113040

25th percentile

79440

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

94800

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

113040

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Marketing Manager

75600

94560

108000

Digital Marketing Specialist

53520

64080

76080

Digital Project Manager

69360

88560

104640

Web/Mobile Analytics Specialist

68400

81840

103920

Email Marketing Manager

64320

78480

96960

Email Marketing Specialist

48960

59520

70080

SEO Specialist

54960

72240

84960

Paid Search Specialist

51840

64320

78720

Marketing Automation Specialist

58800

71760

90240

Social Media Manager

58320

72720

89280

Social Media Specialist

48240

57600

68640

Digital Community Manager

49920

61680

71040

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