Digital Marketing Manager in Memphis, TN

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Facebook Insights

Social Media Channels

Optimization

Google Analytics

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Manager in Memphis, TN

75600 - 108000

25th percentile

75600

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

94560

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

108000

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

79440

94800

113040

Digital Marketing Specialist

53520

64080

76080

Digital Project Manager

69360

88560

104640

Web/Mobile Analytics Specialist

68400

81840

103920

Email Marketing Manager

64320

78480

96960

Email Marketing Specialist

48960

59520

70080

SEO Specialist

54960

72240

84960

Paid Search Specialist

51840

64320

78720

Marketing Automation Specialist

58800

71760

90240

Social Media Manager

58320

72720

89280

Social Media Specialist

48240

57600

68640

Digital Community Manager

49920

61680

71040

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