Digital Marketing Specialist in Tampa, FL

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Tampa, FL

56865 - 80835

25th percentile

56865

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

68085

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

80835

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

84405

100725

120105

Digital Marketing Manager

80325

100470

114750

Digital Project Manager

73695

94095

111180

Web/Mobile Analytics Specialist

72675

86955

110415

Email Marketing Manager

68340

83385

103020

Email Marketing Specialist

52020

63240

74460

SEO Specialist

58395

76755

90270

Paid Search Specialist

55080

68340

83640

Marketing Automation Specialist

62475

76245

95880

Social Media Manager

61965

77265

94860

Social Media Specialist

51255

61200

72930

Digital Community Manager

53040

65535

75480

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