Digital Marketing Manager in Tampa, FL

Digital Marketing Manager Job Description

The digital marketing manager plays a key role in enhancing a company’s brand awareness within the digital space, as well as driving website traffic, leads and sales. This role involves driving various digital marketing efforts, from search engine optimization (SEO) and search engine marketing (SEM) to email and social media. Strong analytical and collaborative skills and proven experience leading and managing digital campaigns are often required. Employers often seek candidates with relevant business knowledge and an understanding of web analytics.

Typical digital marketing manager duties:

Developing, implementing and managing marketing campaigns that promote a company and its products or services online or via digital channels

Working closely with marketing team members, supporting teams, and agencies and vendors to execute digital campaigns

Analyzing customer and user data and measuring and reporting on the performance of digital campaigns

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Facebook Insights

Social Media Channels

Optimization

Google Analytics

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Manager in Tampa, FL

80325 - 114750

25th percentile

80325

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

100470

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

114750

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

84405

100725

120105

Digital Marketing Specialist

56865

68085

80835

Digital Project Manager

73695

94095

111180

Web/Mobile Analytics Specialist

72675

86955

110415

Email Marketing Manager

68340

83385

103020

Email Marketing Specialist

52020

63240

74460

SEO Specialist

58395

76755

90270

Paid Search Specialist

55080

68340

83640

Marketing Automation Specialist

62475

76245

95880

Social Media Manager

61965

77265

94860

Social Media Specialist

51255

61200

72930

Digital Community Manager

53040

65535

75480

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