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Digital Marketing Specialist in New York, NY

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO) Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Salary for Digital Marketing Specialist in New York, NY
77464 - 109883
25th percentile
77464
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
92479
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
109883
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Strategist 120803 142301 167554 Digital Marketing Manager 108518 135476 154928 Digital Project Manager 99986 127969 151174 Email Marketing Manager 93503 118414 140936 Email Marketing Specialist 69956 86678 99986 Marketing Automation Specialist 94868 109541 128993 SEO Specialist 89749 104423 122509 Paid Search Specialist 84289 100328 113636 Social Media Manager 85313 106470 130358 Social Media Specialist 69615 83265 98963 Digital Community Manager 72004 89066 102716

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