Digital Marketing Specialist in Greenville, NC

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Greenville, NC

44321 - 63004

25th percentile

44321

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

53066

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

63004

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

65786

78506

93611

Digital Marketing Manager

62606

78308

89438

Digital Project Manager

57439

73339

86655

Web/Mobile Analytics Specialist

56644

67774

86059

Email Marketing Manager

53265

64991

80295

Email Marketing Specialist

40545

49290

58035

SEO Specialist

45514

59824

70358

Paid Search Specialist

42930

53265

65190

Marketing Automation Specialist

48694

59426

74730

Social Media Manager

48296

60221

73935

Social Media Specialist

39949

47700

56843

Digital Community Manager

41340

51079

58830

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