Digital Strategist in Greenville, NC

Digital Strategist Job Description

Digital strategists identify digital marketing strategies for meeting a company’s or client’s goals and define target audiences for digital campaigns. These professionals may lead or participate in search engine optimization (SEO) and search engine marketing (SEM) efforts and use web analytics software to gain insight into user behaviors. The position requires the ability to translate quantitative information into creative strategies.

Typical digital strategist duties:

Using web-based tools to conduct market research

Identifying the appropriate digital media channels and strategies to connect and engage with customers

Analyzing data and measuring the effectiveness of campaigns

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Facebook Insights

Optimization

Google Analytics

Google AdWords

Digital

Websites

SEO

Campaign Planning

Media Agency

Salary for Digital Strategist in Greenville, NC

65786 - 93611

25th percentile

65786

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

78506

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

93611

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Marketing Manager

62606

78308

89438

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44321

53066

63004

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57439

73339

86655

Web/Mobile Analytics Specialist

56644

67774

86059

Email Marketing Manager

53265

64991

80295

Email Marketing Specialist

40545

49290

58035

SEO Specialist

45514

59824

70358

Paid Search Specialist

42930

53265

65190

Marketing Automation Specialist

48694

59426

74730

Social Media Manager

48296

60221

73935

Social Media Specialist

39949

47700

56843

Digital Community Manager

41340

51079

58830

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