Digital Marketing Specialist in Cincinnati, OH

Digital Marketing Specialist Job Description

A digital marketing specialist works within a company’s marketing organization, identifying target markets and creating and implementing marketing campaigns across mobile and web platforms. These professionals may focus on specialized areas of digital marketing such as search engine optimization (SEO) and search engine marketing (SEM), paid search, display media, social media and shopping feeds.

Typical digital marketing specialist duties:

Overseeing a company’s digital strategy (or specializing in one area, such as SEO)

Using digital platforms such as website, social media, search engines, email marketing, online advertising and corporate blogs to build brand awareness and generate sales

Developing and implementing a program to analyze metrics for the digital marketing strategy and drive continuous performance

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Facebook Insights

Social Media Channels

Google Analytics

Optimization

Instagram

Digital Marketing

Websites

Marketing Activities

SEO

Social Media

Salary for Digital Marketing Specialist in Cincinnati, OH

54356 - 77269

25th percentile

54356

New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties

50th percentile

65081

Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role

75th percentile

77269

Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Digital Strategist

80681

96281

114806

Digital Marketing Manager

76781

96038

109688

Digital Project Manager

70444

89944

106275

Web/Mobile Analytics Specialist

69469

83119

105544

Email Marketing Manager

65325

79706

98475

Email Marketing Specialist

49725

60450

71175

SEO Specialist

55819

73369

86288

Paid Search Specialist

52650

65325

79950

Marketing Automation Specialist

59719

72881

91650

Social Media Manager

59231

73856

90675

Social Media Specialist

48994

58500

69713

Digital Community Manager

50700

62644

72150

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