Content Strategist in Salt Lake City, UT

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plans

Providing guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategy

Managing other employees and freelancers, maintaining budgets, and assisting with the integration of content

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Salary for Content Strategist in Salt Lake City, UT

74520 - 117450

25th percentile

74520

The candidate is new to the role and building the needed skills, experience and autonomy.

50th percentile

96930

The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.

75th percentile

117450

The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.

Projected salaries for related positions

Position title

25th percentile

50th percentile

75th percentile

Content Manager

74790

87750

105300

Proposal Specialist

73170

88020

99900

Technical Writer – Marketing and Creative

72360

89370

103140

Copywriter

69660

84780

98820

Interactive/Web Copywriter

67230

81540

102870

Copy Editor

56970

74790

85590

Proofreader

51840

61560

73170

Web Content Manager

72630

84510

100710

Web Content Coordinator

56160

65070

76140

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