Content Strategist Salary in Atlanta, GA | Robert Half

Content Strategist in Atlanta, GA

Content Strategist Job Description

The content strategist’s core responsibility is to develop an effective content strategy based on a company’s or client’s business objectives and a customer’s or end user’s needs. That includes planning, creating and managing content that is relevant, engaging, easy to find, actionable and shareable across digital platforms. Candidates for this role should be high-level thinkers, standout idea generators and problem solvers who excel at communication and keeping track of details. Project management experience, a firm understanding of user experience, and strong search engine optimization (SEO) and search engine marketing (SEM) skills are often preferred.

Typical content strategist duties:

Creating and maintaining editorial calendars, style guides, taxonomies, metadata frameworks and content migration plansProviding guidance on which channels to use for content delivery and measuring customer engagement to assess the effectiveness of the content strategyManaging other employees and freelancers, maintaining budgets, and assisting with the integration of content

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UX
Facebook Insights
Social Media Channels
Instagram
Content Management System (CMS)
Websites
Marketing Activities
Blogging
SEO
Social Media
Salary for Content Strategist in Atlanta, GA
72831 - 115025
25th percentile
72831
New to the role, with little or no experience; requires more than casual instruction or supervision to perform day-to-day duties
50th percentile
94869
Has the experience to consistently perform core responsibilities without direct supervision; very comfortable with processes and subject matter associated with the role
75th percentile
115025
Value to the organization goes far beyond the ability to perform normal job duties; has rare qualifications that enable consistent contribution in unique ways; ready for next career level when available
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Proposal Specialist 71756 86269 97825 Content Manager 73369 86000 103200 Copywriter 69338 84388 98363 Technical Writer – Marketing and Creative 70681 87344 100781 Interactive/Web Copywriter 65844 79819 101588 Copy Editor 54825 72025 82506 Proofreader 51063 60469 72025 Web Content Manager 66113 80894 98363 Web Content Coordinator 54825 63694 74444

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