Robert Half Marketing and Creative is working with a client who is hiring a Marketing Strategist in the Manufacturing industry. Based in Duluth, Georgia, you will be playing a pivotal role in shaping and executing the marketing strategy for our operations.
Responsibilities:
• Collaborate with cross-functional teams to ensure content consistency and alignment with business goals.
• Lead and manage the execution of content projects, ensuring all content is produced on time, within scope, and to the highest standards.
• Develop clear and concise project briefs to communicate objectives, timelines, and content requirements to internal teams and external partners.
• Write and edit compelling copy for various marketing materials, including website content, internal communications, email campaigns, product descriptions, and social media.
• Assist in developing and executing content strategies that drive engagement, lead generation, and customer retention across various channels like social media, email, and web content.
• Support smaller marketing tasks, such as managing content calendars, conducting content audits, or coordinating content distribution across platforms.
• Demonstrable skills in creating and managing Advertisements.
• Strong understanding and application of Analytics in marketing strategies.
• Knowledge of AP Style writing and ability to apply it in marketing content.
• Experience in Blogging and ability to use it effectively for brand promotion.
• Proven track record in improving Brand Awareness through innovative strategies.
• Ability to create and use Branded Content for marketing purposes.