What’s driving this hiring? Marketing and creative managers cited company growth (71%), employee turnover (46%) and lack of requisite skills among current employees (25%) as the main influences for hiring decisions.
The catch? Almost every marketing and creative manager surveyed is having trouble finding skilled talent in this field: 82% say it’s challenging to find skilled professionals.
Digital marketing roles are the hardest to fill, cited by 40% of hiring managers, followed by general marketing (36%) and marketing automation (31%) roles. And the competition for talent continues. Still, I can assure you that the talent you need is out there. But first, let’s look at why digital design is so hot right now.