Browse jobs Find the right job type for you Explore how we help job seekers Finance and Accounting Technology Marketing and Creative Administrative and Customer Support Legal Preview candidates (NEW!) Contract talent Permanent talent Learn how we work with you Executive search Finance and Accounting Technology Marketing and Creative Administrative and Customer Support Legal Technology Risk, Audit and Compliance Finance and Accounting Digital, Marketing and Customer Experience Legal Operations Human Resources 2025 Salary Guide Demand for Skilled Talent Report Building Future-Forward Tech Teams Job Market Outlook Press Room Salary and hiring trends Adaptive working Competitive advantage Work/life balance Diversity and inclusion Browse jobs Find your next hire Our locations

SEM/PPC Specialist in Calgary, AB

SEM/PPC Specialist Job Description

An SEM/PPC (search engine marketing/pay per click) specialist in Canada is responsible for managing paid search advertising campaigns to drive website traffic and generate leads. This role involves keyword research, ad creation, bidding strategy, and performance analysis to optimize campaign ROI.

Typical SEM/PPC specialist duties:

Conduct in-depth keyword research to identify relevant keywords and phrases. Analyze search engine algorithms and trends. Create and manage paid search campaigns on platforms like Google Ads and Bing Ads. Optimize bidding strategies (manual, automated, or a combination) to maximize ROI. Monitor campaign performance and make necessary adjustments. Conduct A/B tests on ad copy, landing pages, and bidding strategies. Manage campaign budgets effectively.

Looking for a SEM/PPC specialist or a SEM/PPC specialist job?

Submit your resume or request talent now and our expert recruiters will be with you shortly.Robert Half can assist you with your SEM/PPC specialist staffing needs.
Salary for SEM/PPC Specialist in Calgary, AB
62700 - 80465
25th percentile
62700
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
72366
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
80465
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Project Manager 74195 98753 111293 Digital Strategist 76808 92221 110770 Web/Mobile Analytics Specialist 66880 78898 93266 Digital Marketing Manager 86996 103194 121743 Digital Marketing Specialist 60088 66096 78114 Email Marketing Manager 77591 92744 101104 Email Marketing Specialist 60088 70538 78636 Social Media Manager 75501 87258 95618 Social Media Specialist 58781 69493 80988 SEO Specialist 61916 72366 83861 Marketing Automation Specialist 58781 78114 95618 Digital Community Coordinator 55385 64268 76808

Hiring? Start here.

Access thousands of skilled contract and permanent candidates at every level from support roles to C-suite, and pinpoint the talent you need using our industry-leading matching technology. Find your next hire