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SEM/PPC Specialist

SEM/PPC Specialist Job Description

An SEM/PPC (search engine marketing/pay per click) specialist in Canada is responsible for managing paid search advertising campaigns to drive website traffic and generate leads. This role involves keyword research, ad creation, bidding strategy, and performance analysis to optimize campaign ROI.

Typical SEM/PPC specialist duties:

Conduct in-depth keyword research to identify relevant keywords and phrases. Analyze search engine algorithms and trends. Create and manage paid search campaigns on platforms like Google Ads and Bing Ads. Optimize bidding strategies (manual, automated, or a combination) to maximize ROI. Monitor campaign performance and make necessary adjustments. Conduct A/B tests on ad copy, landing pages, and bidding strategies. Manage campaign budgets effectively.

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Salary for SEM/PPC Specialist
60000 - 77000
25th percentile
60000
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
69250
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
77000
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Project Manager 71000 94500 106500 Digital Strategist 73500 88250 106000 Web/Mobile Analytics Specialist 64000 75500 89250 Digital Marketing Manager 83250 98750 116500 Digital Marketing Specialist 57500 63250 74750 Email Marketing Manager 74250 88750 96750 Email Marketing Specialist 57500 67500 75250 Social Media Manager 72250 83500 91500 Social Media Specialist 56250 66500 77500 SEO Specialist 59250 69250 80250 Marketing Automation Specialist 56250 74750 91500 Digital Community Coordinator 53000 61500 73500

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