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Digital Marketing Specialist

Digital Marketing Specialist Job Description

This role is responsible for executing digital marketing campaigns to drive brand awareness, generate leads, and increase sales. The digital marketing specialist role involves managing various digital channels, analyzing campaign performance, and staying up-to-date with industry trends.

Typical digital marketing specialist duties:

Develop and implement social media strategies across platforms (Facebook, Instagram, Twitter, LinkedIn, etc.). Develop high-quality content (blog posts, articles, videos, infographics) aligned with marketing goals. Optimize content for search engines (SEO). Create and execute email marketing campaigns. Manage paid advertising campaigns on platforms like Google Ads and social media. Monitor website traffic and user behavior using analytics tools (Google Analytics).

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Salary for Digital Marketing Specialist
57500 - 74750
25th percentile
57500
The candidate is new to the role and building the needed skills, experience and autonomy.
50th percentile
63250
The candidate has the experience to perform core responsibilities without direct supervision and is comfortable with the role’s processes and subject matter.
75th percentile
74750
The candidate delivers value beyond the stated job duties, has advanced qualifications and experience, and is ready for the next career level.
Projected salaries for related positions Position title 25th percentile 50th percentile 75th percentile Digital Project Manager 71000 94500 106500 Digital Strategist 73500 88250 106000 Web/Mobile Analytics Specialist 64000 75500 89250 Digital Marketing Manager 83250 98750 116500 Email Marketing Manager 74250 88750 96750 Email Marketing Specialist 57500 67500 75250 Social Media Manager 72250 83500 91500 Social Media Specialist 56250 66500 77500 SEO Specialist 59250 69250 80250 Marketing Automation Specialist 56250 74750 91500 SEM/PPC Specialist 60000 69250 77000 Digital Community Coordinator 53000 61500 73500

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