HIRING CLIMATE FOR CREATIVES
December 2017 Update
What are your company’s hiring plans for full-time creative employees?
| FIRST HALF OF 2018 | SECOND HALF OF 2017 | ||
|---|---|---|---|
| Expanding/adding new positions | 5% | 9% | |
| Maintaining/filling vacated positions | 78% | 64% | |
| Freezing/not filling vacated or new positions | 17% | 21% | |
| Reducing/eliminating positions | 0% | 4% |
How challenging is it for your company to find skilled creative professionals today?
| 7%: Very challenging | |
| 46%: Somewhat challenging | |
| 25%: Not applicable/not looking | |
| 22%: Not challenging |
Top areas creative executives expect to hire for in the first half of 2018:
| 25%: Content marketing | |
| 23%: Brand/product management | |
| 22%: Digital marketing | |
| 20%: Marketing research | |
| 20%: Copywriting |
Most challenging areas for companies to fill:
| 1. Web design/production | |
| 2. Marketing research | |
| 3. Brand/product management | |
| 4. Digital marketing |
Source: The Creative Group survey of more than 400 advertising and marketing executives in the United States.
Responses may not total 100 percent due to rounding.
© 2018 The Creative Group. A Robert Half Company. An Equal Opportunity Employer M/F/Disability/Veterans.
