We are looking for a skilled Digital Marketing Specialist to join our team on a contract basis in Mitchellville, Maryland. In this role, you will play a key part in developing and executing effective online marketing strategies to enhance brand visibility and drive engagement. If you have a strong background in digital marketing and analytics, we encourage you to apply.<br><br>Responsibilities:<br>• Plan, execute, and optimize digital marketing campaigns across multiple platforms, including Google Ads.<br>• Monitor and analyze performance metrics using tools like Google Analytics to measure campaign effectiveness.<br>• Develop and manage email marketing campaigns to improve customer engagement and lead generation.<br>• Conduct keyword research and implement SEO strategies to enhance online visibility.<br>• Create and manage pay-per-click (PPC) advertising campaigns to achieve marketing objectives.<br>• Collaborate with internal teams to ensure cohesive branding and messaging across all digital channels.<br>• Stay updated on the latest trends and best practices in digital marketing and advertising.<br>• Provide detailed reports and insights on campaign performance to stakeholders.<br>• Manage budgets for digital campaigns, ensuring cost efficiency and maximum ROI.
We are looking for a dynamic and detail-oriented Marketing Communications Coordinator to join our team in Washington, District of Columbia. In this Contract to permanent role, you will play a key part in shaping and executing communication strategies that enhance our organization's visibility and engagement. This is a fantastic opportunity to combine your creativity, strategic thinking, and digital expertise in a fast-paced, collaborative environment.<br><br>Responsibilities:<br>• Develop and manage engaging content for digital platforms, including websites, email campaigns, and social media channels.<br>• Update and maintain the organization's website to ensure accuracy and relevance of content.<br>• Implement and oversee social media strategies to grow online presence, boost engagement, and promote key initiatives.<br>• Assist in crafting press releases, public statements, and other official communications tailored to targeted audiences.<br>• Monitor and analyze performance metrics for digital campaigns, social media engagement, and website traffic to guide future strategies.<br>• Coordinate the creation and distribution of marketing materials such as brochures, event programs, and digital assets.<br>• Maintain and share a comprehensive master calendar of organizational events, programs, and activities.<br>• Support major events by creating promotional content, managing event listings, and assisting with on-site logistics.<br>• Collaborate with team members to ensure all communications align with brand standards and organizational goals.<br>• Provide hands-on support for strategic communication initiatives to foster member engagement and public outreach.
<p>Robert Half is seeking an experienced <strong>Salesforce Marketing Cloud (SFMC) Specialist</strong> for a contract engagement with one of our healthcare industry clients. This role is ideal for a marketing automation professional who excels at building, optimizing, and managing data‑driven campaigns within SFMC to support patient engagement, provider communications, and organizational growth initiatives.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Develop, execute, and optimize multi‑channel campaigns within Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, and Mobile Studio</li><li>Build and maintain dynamic, personalized email templates, automations, and customer journeys aligned with healthcare communication standards</li><li>Collaborate with marketing, CRM, analytics, and compliance teams to translate business requirements into scalable SFMC solutions</li><li>Manage subscriber data, segmentation, and audience targeting to ensure accurate and compliant outreach</li><li>Monitor campaign performance, generate insights, and recommend improvements to enhance engagement and conversion</li><li>Ensure all communications adhere to HIPAA, privacy, and healthcare regulatory guidelines</li><li>Troubleshoot technical issues related to data flows, automations, and integrations</li><li>Support ongoing platform enhancements, documentation, and best‑practice governance</li></ul><p><br></p>