<p>Robert Half is seeking a detail‑driven <strong>Marketing Data Analyst</strong> for a Washington, DC client. This temporary role is ideal for someone who can quickly step into a fast‑paced marketing environment, analyze campaign performance, and translate data into insights that drive strategy and growth.</p><p><strong>Key Responsibilities</strong></p><ul><li>Analyze marketing campaign performance across digital channels (email, social, paid media, web)</li><li>Build dashboards and reports to track KPIs, conversion metrics, and audience behavior</li><li>Clean, validate, and organize marketing datasets from CRM, automation platforms, and analytics tools</li><li>Provide insights and recommendations to improve targeting, segmentation, and ROI</li><li>Support A/B testing, attribution modeling, and customer journey analysis</li><li>Collaborate with marketing, sales, and product teams to align data insights with business goals</li><li>Maintain data accuracy and documentation for ongoing reporting processes</li><li><br></li></ul><p><br></p>
We are looking for a skilled Digital Marketing Specialist to join our team on a contract basis in Mitchellville, Maryland. In this role, you will play a key part in developing and executing effective online marketing strategies to enhance brand visibility and drive engagement. If you have a strong background in digital marketing and analytics, we encourage you to apply.<br><br>Responsibilities:<br>• Plan, execute, and optimize digital marketing campaigns across multiple platforms, including Google Ads.<br>• Monitor and analyze performance metrics using tools like Google Analytics to measure campaign effectiveness.<br>• Develop and manage email marketing campaigns to improve customer engagement and lead generation.<br>• Conduct keyword research and implement SEO strategies to enhance online visibility.<br>• Create and manage pay-per-click (PPC) advertising campaigns to achieve marketing objectives.<br>• Collaborate with internal teams to ensure cohesive branding and messaging across all digital channels.<br>• Stay updated on the latest trends and best practices in digital marketing and advertising.<br>• Provide detailed reports and insights on campaign performance to stakeholders.<br>• Manage budgets for digital campaigns, ensuring cost efficiency and maximum ROI.