We are looking for a skilled Marketing Automation Manager to join our team in New Kensington, Pennsylvania. This position offers an exciting opportunity to manage and optimize marketing automation strategies within a Salesforce Marketing Cloud environment. As a Contract-to-permanent role, this position is ideal for professionals seeking a long-term career opportunity in a dynamic and fast-paced marketing ecosystem.<br><br>Responsibilities:<br>• Oversee the execution of marketing campaigns, automations, and journeys using Salesforce Marketing Cloud.<br>• Develop and refine segmentation strategies to target audiences effectively and enhance personalization.<br>• Ensure seamless data integration between Salesforce platforms and validate data accuracy before campaign deployment.<br>• Conduct audits of current data extensions, automations, and connectors to identify improvement opportunities.<br>• Collaborate with stakeholders to translate business requirements into actionable marketing workflows.<br>• Document processes and maintain consistent standards to establish a reliable source of truth.<br>• Monitor campaign engagement metrics and provide recommendations to improve performance.<br>• Suggest and implement enhancements for reporting, analytics, and dynamic content personalization.<br>• Partner with cross-functional teams to align marketing automation strategies with organizational goals.<br>• Stay informed of emerging technologies and trends in Salesforce to improve automation capabilities.