Director of Marketing<p>We are on the hunt for an experienced Director of Marketing for a client based in Phoenix, AZ. In this role, the ideal candidate will have strong experience designing and running large lead generation campaigns, will have a demonstrated history and ideally a portfolio of hands-on content creation and management, and will bring knowledge and experience in analytics/reporting, able to adjust campaigns in real time based on what's learned. </p><p><br></p><p>Responsibilities:</p><p><br></p><p>• Conceptualize, create, implement and optimize integrated online/offline marketing programs to generate pipeline and revenue</p><p>• Develop, implement, refine, and analyze B2B marketing programs to generate pipeline</p><p>• Develop annual marketing strategies, goals, and tactics that support the annual revenue plan</p><p>• Manage an internal sales team to execute campaign and demand generation programs</p><p>• Create and execute integrated digital marketing strategies to achieve lead, acquisition, retention, and revenue goals</p><p>• Analyze marketing campaign metrics, provide comprehensive feedback to management and recommend updates and/or revisions</p><p>• Develop content strategy, monitor content engagement data and the online preferences of the target audience and optimize content strategy</p><p>• Identify opportunities to develop new channels and/or expand existing channels for customer acquisition</p><p>• Design and manage the marketing department’s budget to plan</p><p>• Social media management with a focus on driving engagement and lead generation</p><p>• Define how, where, when, and to whom content is delivered within digital presence</p><p>• Develop marketing benchmark criteria and KPIs to measure the efficiency and effectiveness of all marketing initiatives</p><p>• Report performance on all KPIs as needed and advise on strategic adjustments to achieve growth goals.</p>Category SpecialistWe are offering a long-term contract employment opportunity for a Category Specialist in Phoenix, Arizona. As a Category Specialist, your role will be crucial in maintaining supplier relationships, managing commodity and market information, and aligning supply with customer needs. <br><br>Responsibilities: <br>• Foster relationships with suppliers, assisting in performance improvement through data analysis<br>• Communicate regularly with suppliers to understand factors such as quality, pricing, and production<br>• Share market and commodity information proactively with the commercial team to support confident sales and growth<br>• Support transactional, promotional, and contract pricing recommendations<br>• Understand customer base, including product specifications and order patterns, to match supply with customer needs<br>• Provide packing instructions to suppliers based on customer requirements<br>• Collaborate with internal teams to ensure customer satisfaction and business growth<br>• Utilize strong negotiation skills to effectively deal with suppliers<br>• Exhibit excellent communication skills to maintain strong relationships with customers, growers, and internal teams<br>• Display creativity and innovation in problem-solving, making data-driven decisions.