<p><strong>Overview</strong></p><p>The CRM & Lifecycle Marketing team delivers personalized customer experiences across digital engagement channels by leveraging data, insights, and technology. This role supports end‑to‑end campaign development, audience segmentation, technical execution, and quality assurance within Adobe Campaign Classic. You will also serve as an on‑the‑ground resource supporting internal and external partners in expanding e‑commerce distribution through a third‑party logistics provider.</p><p>This position reports to the Manager, CRM & Lifecycle Marketing and requires onsite presence in Florida four days per week.</p><p><strong>Responsibilities</strong></p><p><strong>CRM & Campaign Execution</strong></p><ul><li>Design, build, and maintain end‑to‑end marketing campaigns—from audience selection to HTML development, data validation, proofing, and deployment—within Adobe Campaign Classic.</li><li>Perform SQL queries and analyze large datasets in Snowflake to segment, qualify, and troubleshoot customer audiences.</li><li>Translate technical details and data findings into clear insights and campaign concepts for non‑technical marketing partners.</li><li>Conduct technical analysis, level‑of‑effort estimates, and contribute to the creation of direct channel communications.</li><li>Monitor automated campaign performance through reporting tools, ensuring accurate deployment cadence.</li><li>Partner with QA teams to perform comprehensive testing and proofing prior to launch.</li></ul><p><strong>E‑Commerce Distribution Support</strong></p><ul><li>Serve as the onsite resource supporting execution and expansion of e‑commerce distribution with a third‑party logistics provider.</li><li>Collaborate with internal teams and external partners to ensure alignment between marketing operations and distribution initiatives.</li></ul>
