<p>Robert Half is partnering with our client in the search for a <strong>Marketing Advertising Strategist </strong>to support audience management strategy and digital media enablement initiatives. Our client is a large, highly regulated enterprise organization operating at scale, with a strong focus on data-driven marketing and customer experience across digital channels.</p><p><br></p><p><strong><em>Marketing Advertising Strategist – Audience Management Strategy & Enablement</em></strong></p><p><strong>Duration:</strong> 6 months (Paternity Leave Coverage)</p><p><strong>Pay Rate:</strong> $52–56/hour (W2)</p><p><strong>Location: </strong>100% Remote (U.S. – EST or CST hours required)</p><p><strong>Schedule:</strong> 40 hours/week</p><p><br></p><p>This role sits within the Digital Automation Advertising team and supports audience-first marketing initiatives across programmatic, social, acquisition, engagement, upsell, and product launch campaigns. The Marketing Strategist will act as a business-facing partner, helping determine how customer and prospect data is used for activation while ensuring compliance, operational rigor, and campaign effectiveness.</p><p><br></p><p><strong>Position Overview:</strong></p><p>The Marketing Strategist will support audience strategy, enablement, and governance across paid media campaigns. This role blends strategic decision-making with hands-on support, partnering with marketing, analytics, technology, and compliance teams to guide audience activation. While this role will not directly build audiences, it will oversee execution in partnership with an offshore team.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Partner with marketing, analytics, and Lines of Business to define audience strategies for digital activation platforms</li><li>Build and evaluate audience canvases, advising on data selection and customer profiles aligned to campaign goals</li><li>Support programmatic, social, acquisition, engagement, upsell, and product launch campaigns with audience guidance</li><li>Brief audience strategies and assess omnichannel audience effectiveness and performance</li><li>Translate data and insights into actionable recommendations to inform future campaigns</li><li>Coordinate with an offshore team responsible for audience build and BAU execution</li><li>Ensure audience strategies align with data privacy, advertising compliance, and regulatory requirements</li><li>Create clear documentation, playbooks, and executive-ready presentations</li><li>Track workstreams and deliverables using Atlassian tools (JIRA, Confluence)</li><li>Communicate effectively with senior stakeholders and executive leadership</li></ul>
We are looking for an experienced Digital Marketing Manager to lead and optimize online marketing strategies for our organization. This role is ideal for a detail-oriented individual with a strong ability to develop impactful campaigns across various digital platforms. The successful candidate will play a key role in driving engagement, brand visibility, and measurable business growth. <br> Responsibilities: • Develop and implement comprehensive digital marketing strategies tailored to business objectives. • Manage and optimize email marketing campaigns to increase customer engagement and retention. • Oversee paid social media campaigns, ensuring impactful targeting and ROI. • Analyze performance metrics using tools like Google Analytics to inform marketing decisions. • Create and manage Google Ads campaigns to drive traffic and conversions. • Collaborate with cross-functional teams to align marketing initiatives with overall business goals. • Stay updated on industry trends and emerging technologies to enhance digital marketing efforts. • Monitor and report on campaign performance, providing actionable insights for improvement. • Develop strategies to enhance brand visibility across multiple digital channels. • Ensure marketing content aligns with branding guidelines and resonates with target audiences. <br> The salary range for this position is $90,000 - $130,000. This position includes Benefits available to permanent professionals, include medical, dental, vision, PTO, holidays, 401(k), etc.. Our specialized recruiting professionals apply their expertise and utilize our proprietary AI to find you great job matches faster.
<p>We are seeking an experienced Senior Salesforce Technical Lead to oversee the design and implementation of scalable Salesforce solutions for our organization. This role involves leading both the technical and administrative aspects of Salesforce, ensuring best practices in coding, architecture, and collaboration with stakeholders to deliver robust technical solutions.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Lead the technical design and implementation of solutions across Financial Services Cloud, Salesforce Industries, Broker Insurance and Revenue Cloud, Marketing Cloud, and Digital Experience.</li><li>Develop and maintain custom code using Apex and Lightning Web Components, as well as automate processes with Flows and Process Builder.</li><li>Maintain and optimize the Salesforce data model to support evolving business processes and scalable growth.</li><li>Administer the Salesforce platform, including user access management, security, data integrity, and overall system configuration.</li><li>Collaborate closely with enterprise architecture and other teams to ensure alignment with corporate technology standards and long-term strategy.</li><li>Support and contribute to Salesforce transformation programs, driving continuous improvement.</li><li>Oversee platform health by monitoring system performance, managing release cycles, and optimizing operations.</li><li>Implement and drive DevOps practices, including CI/CD pipeline management, version control, and environment management.</li><li>Ensure compliance with data governance, security, and regulatory requirements throughout the platform.</li></ul>
<p>We are looking for an experienced IAM Analyst to join our team. In this role, you will focus on developing, implementing, and maintaining identity and access management solutions to safeguard the organization’s digital assets. Collaborating with various teams, you will ensure appropriate access controls and compliance with security standards. This is a long-term contract position, offering a dynamic opportunity to contribute to the organization’s cybersecurity initiatives.</p><p><br></p><p>Responsibilities:</p><p>• Design, implement, and manage identity and access management solutions to protect organizational data and systems.</p><p>• Collaborate with business and application teams to ensure proper access control measures are in place.</p><p>• Develop and enforce policies, standards, and procedures related to identity management.</p><p>• Conduct audits and walkthroughs to identify process gaps and implement necessary improvements.</p><p>• Monitor compliance with corporate policies, ethical practices, and regulatory requirements.</p><p>• Create and present metrics and key performance indicators (KPIs) to track progress and measure the effectiveness of IAM strategies.</p><p>• Lead IAM-related projects, including planning, resource coordination, and timeline management.</p><p>• Administer user accounts, groups, and access privileges within the identity management system.</p><p>• Troubleshoot and resolve IAM-related incidents and issues to maintain operational efficiency.</p><p>• Provide expert recommendations on IAM tools and technologies to enhance organizational security.</p>
