6 results for Seo Specialist in Detroit, MI

Search Engine Optimizer/SEO Consultant We are in search of a dedicated Part-Time Search Engine Optimizer/SEO Consultant to support our client in the automotive industry located in ANN ARBOR, Michigan. This role offers a short term contract employment opportunity. As an SEO Consultant, you will be auditing and strategizing our client's current digital marketing/web strategy, along with creating, implementing, updating, and changing content. Responsibilities:• Conduct a comprehensive audit of our client's current digital marketing/web strategy• Develop a new and improved digital marketing/web strategy based on the audit findings• Implement the newly created digital marketing/web strategy• Update and modify the digital marketing/web strategy as needed• Create engaging and SEO-friendly content for our digital marketing platforms• Implement the created content on our digital marketing platforms• Monitor the performance of the implemented content and strategy• Use tools like CRM, Facebook Insights, Google Ad, AB Testing, and Analytics for various SEO tasks• Engage in blogging, On-Page SEO, Off-Page SEO, and Paid Advertising• Prepare a final report detailing the performance and impact of the implemented content and strategy• Handle the handover of accounts set in place.

Ecommerce Specialist Robert Half is seeking an experienced Ecommerce Marketing Specialist for a contract to permanent position with our client in Southfield, Michigan. As an Ecommerce Marketing Specialist, you will be responsible for driving online sales and optimizing the client's ecommerce platform to enhance the customer shopping experience. Responsibilities: Develop and execute ecommerce marketing strategies to increase online traffic, conversion rates, and revenue. Manage and optimize the ecommerce platform, ensuring product listings are accurate and up to date. Collaborate with the marketing team to create compelling product descriptions and engaging content. Conduct market research and analyze competitor activities to identify opportunities and trends. Implement SEO and SEM best practices to improve the website's search engine rankings. Utilize analytics tools to measure website performance, track KPIs, and identify areas for improvement. Work within ecommerce platforms like Woocommerce, Salesforce Commerce Cloud, Shopify, Squarespace, Amazon Seller Central. Coordinate with cross-functional teams to plan and execute promotional campaigns. Monitor and respond to customer feedback and inquiries to enhance customer satisfaction. Stay up to date with ecommerce industry trends and best practices.

Digital Marketing Specialist Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement. Responsibilities: <ul><li>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.</li><li>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.</li><li>Conduct market research and competitor analysis to identify digital marketing trends and opportunities.</li><li>Track and report on key metrics to measure the success of digital marketing initiatives.</li></ul>

Part Time Digital Marketing Consultant Robert Half is seeking a part-time Digital Marketing Consultant to support our Global Engineering client located in NOVI, Michigan. In this role, you will be responsible for a wide array of marketing tasks, including market research, trade show organization, content creation, graphic design, digital marketing, and, paid ads & CRM strategy. This position offers a long term contract employment opportunity, onsite 2 days per week, working up to 15-20 hours per week. This is an ideal role for someone with a preference for part time work in marketing, best for candidates with 3+ years of experience developing marketing strategy, creating content, and working hands-on with marketing campaigns. Responsibilities:• Conduct thorough market research to understand customer trends and preferences• Develop and implement a comprehensive social media strategy across all platforms• Design and prepare materials for trade shows to showcase our brand and products• Use Google Ads and Analytics to create, manage, and optimize advertising campaigns• Develop content for platforms like LinkedIn to enhance brand visibility and engagement• Manage and strategize HubSpot CRM to improve customer relations and increase sales• Utilize SEO/SEM strategies to improve website visibility and traffic• Design graphics for print and digital marketing using Adobe Creative Suite and Canva• Plan and execute inbound marketing strategies to attract potential customers• Develop and manage email marketing campaigns to promote products and services.

Director of Marketing We are offering an exciting opportunity for a Director of Marketing in Southfield, Michigan. This role is centered around devising and implementing marketing strategies that align with our objectives, creating engaging content to support our sales team, and driving digital marketing and lead generation efforts. You will also be pivotal in tracking and reporting on key performance metrics to provide valuable insights into our marketing initiatives. Responsibilities: • Develop and execute comprehensive marketing strategies that align with our business objectives • Collaborate with sales managers to ensure marketing efforts are in line with revenue goals across our product range • Lead the company's rebranding process in collaboration with an external agency • Create a range of marketing collateral including brochures, case studies, and white papers to support our sales team • Strategize and produce content for integrated campaigns, focusing on lead generation • Manage paid advertisements on platforms such as Google and Facebook, either independently or in collaboration with third-party providers • Monitor the performance of campaigns, analyze return on investment, and optimize the performance of our lead generation funnel • Enhance our SEO/SEM strategies to increase website traffic and visibility • Develop visually engaging and actionable marketing material such as product presentations and training collateral to enable our sales team • Track key metrics to provide insights into the performance of our marketing initiatives and present measurable ROI on lead-generation campaigns and marketing efforts • Oversee the update and redesign of our company website, ensuring its optimization for lead capture post-redesign

Marketing Manager Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services. Responsibilities: Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.Conduct market research to identify customer needs, trends, and competitors' activities.Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.Manage the marketing budget and allocate resources effectively to achieve marketing goals.Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.Present marketing strategies and campaign results to stakeholders and management.