Ecommerce SpecialistRobert Half is seeking an experienced Ecommerce Marketing Specialist for a contract to permanent position with our client in Southfield, Michigan. As an Ecommerce Marketing Specialist, you will be responsible for driving online sales and optimizing the client's ecommerce platform to enhance the customer shopping experience. <br> Responsibilities: <br> Develop and execute ecommerce marketing strategies to increase online traffic, conversion rates, and revenue. Manage and optimize the ecommerce platform, ensuring product listings are accurate and up to date. Collaborate with the marketing team to create compelling product descriptions and engaging content. Conduct market research and analyze competitor activities to identify opportunities and trends. Implement SEO and SEM best practices to improve the website's search engine rankings. Utilize analytics tools to measure website performance, track KPIs, and identify areas for improvement. Work within ecommerce platforms like Woocommerce, Salesforce Commerce Cloud, Shopify, Squarespace, Amazon Seller Central. Coordinate with cross-functional teams to plan and execute promotional campaigns. Monitor and respond to customer feedback and inquiries to enhance customer satisfaction. Stay up to date with ecommerce industry trends and best practices.Digital Marketing Specialist<p>Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement.</p><p> </p><p>Responsibilities:</p><p><br></p><ul><li>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.</li><li>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.</li><li>Conduct market research and competitor analysis to identify digital marketing trends and opportunities.</li><li>Track and report on key metrics to measure the success of digital marketing initiatives.</li></ul>Digital Marketing<p>Robert Half is seeking a results-driven Digital Marketing Specialist for a long-term employment opportunity in Southfield, Michigan. As a Digital Marketing Specialist, you will be responsible for developing and implementing digital marketing strategies to enhance online presence and drive customer engagement.</p><p> </p><p>Responsibilities:</p><p><br></p><ul><li>Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engine marketing (SEM), email marketing, and display advertising.</li><li>Monitor and analyze campaign performance using analytics tools to identify areas for improvement and optimize conversion rates.</li><li>Conduct market research and competitor analysis to identify digital marketing trends and opportunities.</li><li>Track and report on key metrics to measure the success of digital marketing initiatives.</li></ul><p><br></p>Marketing Manager<p>We are offering a contract to permanent employment opportunity for a Marketing Manager with a highly established Non Profit in Metro Detroit. Working within the non-profit sector, this role is integral to shaping and driving strategy, and it requires a high level of organization and detail-orientation.</p><p>Responsibilities:</p><p>• Lead and oversee omnichannel marketing programs to drive brand growth, increase awareness, and engage audiences.</p><p>• Use required software applications for program area, including Microsoft Office, and operate standard office equipment. • Develop team members’ skills in strategic planning, campaign management, and multi-channel marketing tactics.</p><p>• Facilitate meetings, ensuring all viewpoints, ideas, and problems are addressed.</p><p>• Act as a primary brand steward for the ecosystem, rolling out the brand strategy.</p><p>• Handle stressful situations and provide a high level of customer service in a calm and detail-oriented manner.</p><p>• Work independently as well as collaboratively within a team environment.</p><p>• Establish and monitor key performance indicators across all marketing programs.</p><p>• Provide regular performance reports and actionable recommendations to senior leadership and other stakeholders.</p><p>• Maintain a positive attitude and work under pressure on multiple projects concurrently, meeting deadlines in a fast-paced work environment with frequent interruptions and changing priorities. </p>Marketing Manager<p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.</p><p> </p><p>Responsibilities: </p><p><br></p><ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul><p><br></p>Marketing Manager<p>We are offering a long-term employment opportunity for a Marketing Manager in the non-profit industry. The role is based in DEARBORN, Michigan, United States. As a Marketing Manager, you will play a crucial role in shaping and driving strategy, managing and leading diverse groups, and operating standard office equipment and software applications. </p><p><br></p><p>Responsibilities: </p><p>• Lead marketing programs that increase visibility, engagement, and action across diverse audiences</p><p>• Oversee omnichannel marketing programs that drive brand growth and awareness</p><p>• Ensure seamless integration of marketing, communications, and digital strategies</p><p>• Act as a primary brand steward, responsible for implementing the brand strategy</p><p>• Monitor key performance indicators across all marketing programs</p><p>• Provide regular performance reports and actionable recommendations to stakeholders</p><p>• Develop team members’ skills in strategic planning, campaign management, and multi-channel marketing tactics</p><p>• Maintain positive relations with staff, customers, and funding agencies</p><p>• Handle multiple projects concurrently and meet deadlines in a fast-paced work environment</p><p>• Effectively communicate, both orally and in writing, with various levels of the organization</p><p>• Address community needs as they arise and think strategically to identify and drive research needs.</p>