<p>Robert Half is partnering with our client in the search for a <strong>Marketing Advertising Strategist </strong>to support audience management strategy and digital media enablement initiatives. Our client is a large, highly regulated enterprise organization operating at scale, with a strong focus on data-driven marketing and customer experience across digital channels.</p><p><br></p><p><strong><em>Marketing Advertising Strategist – Audience Management Strategy & Enablement</em></strong></p><p><strong>Duration:</strong> 6 months (Paternity Leave Coverage)</p><p><strong>Pay Rate:</strong> $52–56/hour (W2)</p><p><strong>Location: </strong>100% Remote (U.S. – EST or CST hours required)</p><p><strong>Schedule:</strong> 40 hours/week</p><p><br></p><p>This role sits within the Digital Automation Advertising team and supports audience-first marketing initiatives across programmatic, social, acquisition, engagement, upsell, and product launch campaigns. The Marketing Strategist will act as a business-facing partner, helping determine how customer and prospect data is used for activation while ensuring compliance, operational rigor, and campaign effectiveness.</p><p><br></p><p><strong>Position Overview:</strong></p><p>The Marketing Strategist will support audience strategy, enablement, and governance across paid media campaigns. This role blends strategic decision-making with hands-on support, partnering with marketing, analytics, technology, and compliance teams to guide audience activation. While this role will not directly build audiences, it will oversee execution in partnership with an offshore team.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Partner with marketing, analytics, and Lines of Business to define audience strategies for digital activation platforms</li><li>Build and evaluate audience canvases, advising on data selection and customer profiles aligned to campaign goals</li><li>Support programmatic, social, acquisition, engagement, upsell, and product launch campaigns with audience guidance</li><li>Brief audience strategies and assess omnichannel audience effectiveness and performance</li><li>Translate data and insights into actionable recommendations to inform future campaigns</li><li>Coordinate with an offshore team responsible for audience build and BAU execution</li><li>Ensure audience strategies align with data privacy, advertising compliance, and regulatory requirements</li><li>Create clear documentation, playbooks, and executive-ready presentations</li><li>Track workstreams and deliverables using Atlassian tools (JIRA, Confluence)</li><li>Communicate effectively with senior stakeholders and executive leadership</li></ul>
<p><strong>Position Title:</strong> Sr. Media Buyer</p><p><strong>Onsite/Remote?:</strong> Remote</p><p><strong>Duration: </strong>6 months contract to hire</p><p><strong>Hours per week:</strong> 40 hours</p><p><strong>Target Start Date: </strong>3/9 or 3/16</p><p> </p><p><strong>About Our Client</strong></p><p>Our client is a financial marketing and publishing organization seeking a highly experienced Senior Media Buyer to lead and scale paid acquisition efforts across coregistration, Google, YouTube, Meta, and other digital channels.</p><p>This role will oversee significant advertising budgets, develop high performing creative messaging and promotional angles, and drive scalable customer acquisition strategies. The ideal candidate brings strong analytical expertise, hands on campaign execution experience, and the ability to build compelling advertising creative that converts.</p><p> </p><p><strong>Key Responsibilities</strong></p><p>• Lead paid acquisition strategy across Google Ads, YouTube, Meta platforms including Facebook and Instagram, and coregistration networks</p><p>• Manage and scale monthly paid media budgets with clearly defined performance targets</p><p>• Optimize campaigns for CPA, ROAS, and long term LTV</p><p>• Develop advertising creative messaging, promotional angles, and hooks in partnership with internal creative teams</p><p>• Conceptualize and test new offers, landing pages, and ad variations</p><p>• Build audience targeting strategies for financial and investment related products</p><p>• Analyze campaign performance data and adjust spend allocation to maximize profitability</p><p>• Negotiate and manage relationships with coregistration networks and media partners</p><p>• Partner with internal technology and operations teams on tracking, attribution, and performance reporting</p><p>• Ensure campaigns comply with financial advertising standards and platform policies</p><p><br></p>
<p>The Digital Content Producer is responsible for crafting, editing, and managing high-quality digital materials that align with brand objectives and foster audience engagement. Combining creativity, technical aptitude, and strong project management skills, this role ensures that digital assets—including web content, email campaigns, social media posts, videos, graphics, and more—are delivered on schedule and adhere to brand guidelines.</p><p><br></p><p>Key Responsibilities</p><p>Content Creation & Production</p><ul><li>Produce, edit, and publish digital content across websites, email, and social platforms.</li><li>Develop engaging multimedia assets such as images, videos, animations, and interactive content.</li><li>Write, proofread, and optimize copy tailored for various digital channels.</li><li>Collaborate with designers, writers, and marketing teams to bring creative concepts to life.</li></ul><p>Website & Email Content Management</p><ul><li>Update and maintain website pages using common CMS platforms (e.g., WordPress, Drupal, AEM).</li><li>Build and format HTML email campaigns, landing pages, and digital templates.</li><li>Ensure all content adheres to best practices for accessibility, user experience, and search engine optimization.</li></ul><p>Project Coordination</p><ul><li>Manage timelines for content production to ensure timely asset delivery.</li><li>Maintain content calendars and coordinate with cross-functional teams around campaigns.</li><li>Assist in planning and executing digital marketing initiatives.</li></ul><p>Quality Assurance & Optimization</p><ul><li>Review and quality-check content for consistency, accuracy, and brand compliance.</li><li>Test email campaigns for responsiveness across multiple devices and email clients.</li><li>Analyze content performance metrics and recommend improvements to maximize engagement and reach.</li></ul><p>Digital Asset Management</p><ul><li>Organize and maintain digital content libraries and project documentation.</li><li>Ensure proper version control and standardized file naming conventions.</li></ul><p><br></p>