<p>We are seeking a results-driven Digital Marketing Specialist to develop, implement, and optimize digital campaigns that drive brand awareness, lead generation, and revenue growth. This role requires a strategic thinker with hands-on experience in paid media, email marketing, SEO, content strategy, and analytics.</p><p><br></p><p>Key Responsibilities</p><ul><li>Develop and execute multi-channel digital marketing campaigns (paid search, paid social, display, and email)</li><li>Manage and optimize campaigns across platforms such as <strong>Google Ads</strong>, <strong>Meta Ads Manager</strong>, and LinkedIn</li><li>Monitor SEO performance and implement on-page and off-page optimization strategies</li><li>Create and manage content for websites, blogs, landing pages, and email campaigns</li><li>Analyze performance metrics using tools such as <strong>Google Analytics</strong>, Google Search Console, and marketing automation platforms</li><li>Conduct A/B testing to improve conversion rates and engagement</li><li>Manage website updates through CMS platforms (e.g., WordPress)</li><li>Track KPIs and prepare performance reports with actionable insights</li><li>Collaborate with creative, sales, and cross-functional teams to align messaging and campaigns</li><li>Stay up to date with digital marketing trends, tools, and best practices</li></ul><p><br></p>
<ul><li>Develop and maintain backend services and applications using C# and the .NET platform.</li><li>Design, write, and optimize complex SQL queries, stored procedures, and database schemas to support high-performance, data-intensive workflows.</li><li>Build and maintain APIs and service layers that integrate with relational databases and downstream systems.</li><li>Troubleshoot, analyze, and resolve application and data-related issues, including query performance and data integrity concerns.</li><li>Apply best practices for testing, version control, and deployment to ensure stability and reliability.</li><li>Collaborate with product, business, and technical stakeholders to translate data and system requirements into scalable technical solutions.</li><li>Contribute to architectural decisions, code reviews, and documentation to improve system quality and maintainability.</li></ul>
<ul><li>Own and maintain a technically detailed product backlog aligned to platform architecture and business priorities</li><li>Decompose high-level initiatives into epics, features, and user stories with clear technical acceptance criteria</li><li>Collaborate with architects and senior engineers on system design, integration patterns, and technical feasibility</li><li>Define and document functional and non-functional requirements, including performance, security, scalability, and reliability</li><li>Partner with DevOps teams to align backlog priorities with CI/CD pipelines, release strategies, and deployment schedules</li><li>Participate in technical design discussions, backlog refinement, sprint planning, reviews, and retrospectives</li><li>Manage dependencies across teams, services, and third-party integrations</li><li>Support API-first and event-driven development by defining contracts, payloads, and interface expectations</li><li>Validate completed work through story acceptance, integration testing coordination, and release sign-off</li><li>Support production readiness, including release notes, rollout planning, and post-deployment validation</li><li>Analyze production issues, defects, and technical debt to drive root-cause remediation and backlog prioritization</li><li>Use metrics such as velocity, cycle time, defect trends, and system performance to inform prioritization decisions</li></ul>
