Robert Half Marketing & Creative is looking for a Marketing Specialist for one of our clients in Charlotte, NC!
We are seeking a creative and results-driven Marketing Specialist to join our dynamic team. In this role, you will contribute to planning, executing, and optimizing marketing campaigns that build brand awareness, generate leads, and enhance customer engagement. The ideal candidate brings a deep understanding of marketing trends, exceptional communication skills, and a track record of executing impactful campaigns.
Key Responsibilities:
Campaign Development and Execution:
- Design and implement multi-channel campaigns spanning digital, email, social media, and content marketing. Collaborate with the creative team to produce visually appealing, brand-aligned assets.
Content Creation:
- Develop compelling marketing content, including blogs, website copy, social media posts, and email campaigns. Work with subject matter experts to create high-value resources like whitepapers, case studies, and webinars.
Social Media Management:
- Create and manage social media strategies to expand online presence and boost engagement. Monitor platforms to foster interaction with the audience.
SEO and Analytics:
- Optimize website content through keyword research to improve search engine visibility. Analyze performance metrics for campaigns, identifying opportunities for refinement and growth.
Market Research and Strategy:
- Conduct market research to uncover trends, competitor strategies, and customer preferences. Contribute to the development of strategic marketing initiatives that align with business goals.
Collaboration and Support:
- Partner with the sales team to align marketing efforts with lead generation objectives. Assist in organizing events like trade shows, webinars, and other promotional activities.
Innovation starts with people.®
Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit
roberthalf.gobenefits.net for more information.
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