<p>We are seeking a results-driven Digital Marketing Specialist to support the planning, execution, and optimization of multi-channel marketing campaigns. This role will play a key part in driving brand awareness, lead generation, and engagement through digital platforms.</p><p><strong>Key Responsibilities</strong></p><ul><li>Plan, execute, and optimize digital campaigns across channels such as email, paid media, social, and web</li><li>Manage and update website content, landing pages, and campaign assets</li><li>Analyze campaign performance and provide actionable insights and reporting</li><li>Support SEO/SEM initiatives, including keyword research and on-page optimization</li><li>Collaborate with creative and content teams to develop compelling marketing materials</li><li>Monitor industry trends and recommend new tactics to improve performance</li><li>Maintain marketing calendars and ensure projects are delivered on time</li></ul><p><br></p>
<p><strong>Email Marketing Specialist (B2B)</strong></p><p><strong>Location:</strong> Remote (9:00 AM – 5:00 PM ET) <strong>Type:</strong> Long-term Contract (Potential for Hire) <strong>Experience:</strong> High-Volume B2B Email Marketing</p><p><br></p><p><strong>The Role</strong></p><p>We are seeking a skilled and efficient <strong>Email Specialist</strong> to drive high-volume B2B digital marketing campaigns across email, SMS, and omni-channel platforms. In this role, you will be the engine behind our transactional and promotional campaigns, directly supporting customer engagement, product adoption, and sales growth.</p><p>Collaborating closely with the Digital Marketing & Operations team, you will plan, develop, and launch a fast-paced schedule of campaigns that reach a global professional audience.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li><strong>Campaign Execution:</strong> Build, test, and deploy complex lifecycle campaigns. You will optimize every send for delivery, mobile responsiveness, accessibility, and consistent platform rendering.</li><li><strong>Strategic Planning:</strong> Define critical campaign parameters, including audience segmentation, suppression logic, send frequency, and deployment schedules.</li><li><strong>Platform Management:</strong> Oversee the end-to-end setup, template creation, and integration processes within <strong>Salesforce Marketing Cloud (SFMC)</strong>.</li><li><strong>Quality Assurance & Compliance:</strong> Conduct rigorous end-to-end QA checks to ensure outbound accuracy. Maintain list health, domain authentication, and strict adherence to global compliance standards (e.g., CAN-SPAM, GDPR).</li><li><strong>Trend Monitoring:</strong> Stay at the forefront of the industry by monitoring emerging email tools and best practices using resources like Litmus or Email on Acid.</li></ul><p><strong>What You Bring</strong></p><ul><li><strong>Technical Expertise:</strong> Proven experience managing high-volume email marketing campaigns. <strong>Salesforce Marketing Cloud (SFMC)</strong> experience and proficiency with HTML drag-and-drop editors are highly preferred.</li><li><strong>Operational Excellence:</strong> Familiarity with email testing tools and a deep understanding of compliance regulations (CAN-SPAM, GDPR).</li><li><strong>Education:</strong> Bachelor’s degree in Business, Communications, Marketing, IT, or a related field.</li><li><strong>Mindset:</strong> A design-focused eye with extreme attention to detail. You are a multitasker who can manage a high-volume workload without sacrificing quality.</li></ul><p><br></p>
<p>We are seeking a skilled <strong>Content Marketing Manager</strong> to lead the development and execution of high-quality, patient-friendly content across digital platforms. This role combines content strategy, SEO optimization, and partnerships.</p><ul><li>Manage production of engaging, health-literate content for websites, blogs, and digital channels.</li><li>Coordinate freelance writers and oversee workflow from brief → draft → review → publication.</li><li>Ensure accuracy and compliance through clinician review processes.</li><li>Collaborate with design and web teams to optimize content for visual appeal and conversion.</li><li>Maintain editorial calendar and track KPIs such as traffic, leads, and search rankings.anagement to enhance patient education and engagement.</li><li>Organize content review panels with advocacy partners and subject matter experts.</li><li>Secure co-branded distribution opportunities via partner newsletters, social media, and websites.</li></ul>
<p>Marketing Automation Manager</p><p>The Marketing Automation Manager owns strategy and execution of automated marketing programs to drive lead generation and customer engagement.</p><p>Responsibilities:</p><p> • Design and implement automated workflows</p><p> • Manage CRM and marketing automation integrations</p><p> • Develop lead scoring models</p><p> • Analyze campaign performance and optimize funnels</p><p> • Partner with sales to improve lead quality</p><p><br></p>
<p><br></p><p>Digital Marketing Analyst</p><p>The Digital Marketing Analyst evaluates campaign performance across channels and provides actionable insights to improve ROI.</p><p>Responsibilities:</p><p> • Analyze paid media, email, and web performance data</p><p> • Develop performance dashboards and reports</p><p> • Identify trends and optimization opportunities</p><p> • Support forecasting and budget allocation decisions</p><p><br></p>
<p>Web Analytics Specialist</p><p>The Web Analytics Specialist gathers and interprets digital performance data to inform marketing and product decisions.</p><p>Responsibilities:</p><p> • Implement tracking and tagging strategies</p><p> • Analyze website traffic and user behavior</p><p> • Build dashboards and performance reports</p><p> • Identify optimization opportunities</p><p> • Collaborate with marketing and product teams</p><p><br></p>
<p>We are seeking a strategic and hands-on Marketing Manager to lead the planning and execution of integrated marketing initiatives that drive brand awareness, demand generation, and customer engagement. This role will partner cross-functionally to ensure marketing efforts align with business objectives and deliver measurable results.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute comprehensive marketing strategies and campaigns across digital and traditional channels</li><li>Manage campaign planning, timelines, budgets, and performance tracking</li><li>Lead content and messaging development to ensure brand consistency</li><li>Oversee website, email, social media, and paid media initiatives</li><li>Analyze performance metrics and translate insights into actionable recommendations</li><li>Collaborate with sales, product, and leadership teams to support growth initiatives</li><li>Manage external vendors, agencies, and freelancers as needed</li><li>Mentor or oversee junior marketing team members</li></ul><p><br></p>
We are looking for a highly skilled Senior Marketing Manager to lead and elevate our marketing initiatives in College Park, Georgia. This role will involve creating and implementing innovative strategies to drive engagement, promote brand identity, and achieve organizational goals. The ideal candidate will bring a strong background in marketing leadership, team management, and project coordination.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing strategies aligned with organizational objectives.<br>• Conduct discovery meetings with stakeholders to define campaign goals and identify target demographics.<br>• Manage the marketing budget, ensuring effective allocation of resources to various initiatives.<br>• Design and execute marketing campaigns across multiple channels, including digital, advertising, and content creation.<br>• Coordinate event logistics by preparing detailed documents, such as rundowns, technical riders, and run-of-show plans.<br>• Research market trends, customer preferences, and competitor activities to inform marketing plans.<br>• Recommend operational and service changes based on market insights and analysis.<br>• Present campaign proposals to stakeholders, including visual concepts, promotional strategies, and event plans.<br>• Collaborate with internal teams and external partners to ensure cohesive execution of marketing efforts.<br>• Monitor campaign performance and present data-driven insights to stakeholders for continuous improvement.
