We are looking for a highly skilled Senior Marketing Manager to lead and elevate our marketing initiatives in College Park, Georgia. This role will involve creating and implementing innovative strategies to drive engagement, promote brand identity, and achieve organizational goals. The ideal candidate will bring a strong background in marketing leadership, team management, and project coordination.<br><br>Responsibilities:<br>• Develop and implement comprehensive marketing strategies aligned with organizational objectives.<br>• Conduct discovery meetings with stakeholders to define campaign goals and identify target demographics.<br>• Manage the marketing budget, ensuring effective allocation of resources to various initiatives.<br>• Design and execute marketing campaigns across multiple channels, including digital, advertising, and content creation.<br>• Coordinate event logistics by preparing detailed documents, such as rundowns, technical riders, and run-of-show plans.<br>• Research market trends, customer preferences, and competitor activities to inform marketing plans.<br>• Recommend operational and service changes based on market insights and analysis.<br>• Present campaign proposals to stakeholders, including visual concepts, promotional strategies, and event plans.<br>• Collaborate with internal teams and external partners to ensure cohesive execution of marketing efforts.<br>• Monitor campaign performance and present data-driven insights to stakeholders for continuous improvement.
<p>Marketing Automation Manager</p><p>The Marketing Automation Manager owns strategy and execution of automated marketing programs to drive lead generation and customer engagement.</p><p>Responsibilities:</p><p> • Design and implement automated workflows</p><p> • Manage CRM and marketing automation integrations</p><p> • Develop lead scoring models</p><p> • Analyze campaign performance and optimize funnels</p><p> • Partner with sales to improve lead quality</p><p><br></p>
<p>We are seeking a strategic and hands-on Marketing Manager to lead the planning and execution of integrated marketing initiatives that drive brand awareness, demand generation, and customer engagement. This role will partner cross-functionally to ensure marketing efforts align with business objectives and deliver measurable results.</p><p><strong>Key Responsibilities</strong></p><ul><li>Develop and execute comprehensive marketing strategies and campaigns across digital and traditional channels</li><li>Manage campaign planning, timelines, budgets, and performance tracking</li><li>Lead content and messaging development to ensure brand consistency</li><li>Oversee website, email, social media, and paid media initiatives</li><li>Analyze performance metrics and translate insights into actionable recommendations</li><li>Collaborate with sales, product, and leadership teams to support growth initiatives</li><li>Manage external vendors, agencies, and freelancers as needed</li><li>Mentor or oversee junior marketing team members</li></ul><p><br></p>
<p>Web Analytics Specialist</p><p>The Web Analytics Specialist gathers and interprets digital performance data to inform marketing and product decisions.</p><p>Responsibilities:</p><p> • Implement tracking and tagging strategies</p><p> • Analyze website traffic and user behavior</p><p> • Build dashboards and performance reports</p><p> • Identify optimization opportunities</p><p> • Collaborate with marketing and product teams</p><p><br></p>
<p>Job Opportunity: Web Analytics Specialist (Contract)</p><p><strong>Location:</strong> Dunwoody, GA (Hybrid: 3 days onsite per week) <strong>Duration:</strong> 5-month contract (Potential for extension) <strong>Capacity:</strong> 40 hours per week</p><p><br></p><p>We are looking for a data-driven <strong>Web Analytics Specialist</strong> to join our team in the <strong>Dunwoody</strong> area. This role is perfect for someone who lives for "the story behind the numbers" and can turn complex web traffic data into actionable business growth strategies.</p><p>You’ll be the bridge between technical tracking and marketing performance, ensuring our digital footprint is measured accurately and optimized constantly.</p><p><br></p><p>Key Responsibilities</p><ul><li><strong>Measurement Strategy:</strong> Audit, implement, and maintain tracking tags via Google Tag Manager (GTM) to ensure data integrity across all digital properties.</li><li><strong>Insight Generation:</strong> Analyze user behavior, conversion funnels, and traffic sources to identify friction points and opportunities for optimization.</li><li><strong>Reporting & Dashboards:</strong> Design and automate high-impact visualizations (using Looker Studio, Tableau, or Power BI) that communicate performance to stakeholders.</li><li><strong>Testing Support:</strong> Collaborate with the marketing team on A/B testing initiatives (e.g., Optimizely or VWO) to validate hypotheses and improve ROI.</li><li><strong>Data Governance:</strong> Ensure all tracking complies with privacy regulations (GDPR/CCPA) and maintain clean documentation for all tagging schemas.</li></ul><p><br></p><p><br></p>
<p>Product Manager</p><p>The Product Manager defines product vision and drives strategy, roadmap, and execution. This role ensures alignment between business objectives, customer needs, and development efforts.</p><p>Responsibilities:</p><p> • Define product roadmap and prioritize features</p><p> • Gather and analyze user and market insights</p><p> • Collaborate with engineering, design, and marketing teams</p><p> • Track KPIs and product performance metrics</p><p> • Lead sprint planning and backlog refinement</p><p><br></p>
