We are looking for an experienced E-Commerce Specialist to join our team in Opelika, Alabama. In this role, you will drive strategic initiatives that optimize online revenue, enhance customer experience, and elevate brand visibility. This position requires a proactive individual with a strong background in e-commerce platforms and data-driven decision-making.<br><br>Responsibilities:<br>• Lead the performance of onsite revenue by optimizing conversion rates, average order values, and overall session revenue.<br>• Monitor daily and weekly trends to identify opportunities and implement swift corrective actions.<br>• Develop homepage and category strategies that prioritize storytelling, featured products, and campaign placements.<br>• Execute promotional strategies that align with divisional goals and ensure clarity, accuracy, and effective product positioning.<br>• Identify high-performing and high-margin products for strategic visibility while supporting new launches with optimal placement.<br>• Collaborate with Paid Media teams to align landing pages with campaign objectives and enhance product detail pages.<br>• Analyze category-level performance metrics to identify friction points and propose actionable improvements.<br>• Optimize on-page SEO for product catalogs, including meta titles, descriptions, and alt texts, to align with search intent.<br>• Create engaging and keyword-relevant category page content to enhance customer experience and search rankings.<br>• Stay informed on Google algorithm updates and implement best practices for e-commerce SEO.
<p><strong>Overview</strong></p><p>The Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul><p><br></p>
<p>We are actively seeking experienced Motion Graphics Designers to join our talent network for upcoming contract opportunities. These roles support a variety of clients and focus on creating dynamic, visually engaging motion content that elevates brand storytelling across digital platforms.</p><p><strong>What You’ll Do</strong></p><ul><li>Design and produce motion graphics for digital channels including social media, websites, paid ads, email, and video content </li><li>Bring static designs to life through animation, typography, transitions, and visual effects </li><li>Collaborate with creative directors, designers, copywriters, and marketing teams to execute campaign concepts </li><li>Develop storyboards and motion concepts based on creative briefs and brand guidelines </li><li>Edit and optimize video and motion assets for different formats and platforms </li><li>Ensure consistency in brand style, tone, and visual identity across all motion work </li><li>Stay current on motion design trends, tools, and techniques </li></ul><p><br></p>
<p><strong>Overview</strong></p><p>The Marketing Automation Manager is responsible for designing, building, and optimizing automated marketing programs that drive customer engagement, lead generation, conversion, and retention. This role oversees the end‑to‑end execution of automated campaigns, manages the marketing tech stack, partners with cross‑functional teams, and ensures that all programs are executed with precision, alignment, and measurable ROI.</p><p><br></p><p><strong>Key Responsibilities</strong></p><ul><li>Own the strategy, development, and execution of multi‑channel marketing automation campaigns (email, SMS, in‑app messaging, nurture flows, lead scoring, etc.).</li><li>Build and manage workflows, segmentation strategies, and triggered lifecycle campaigns using tools such as HubSpot, Marketo, Pardot, Eloqua, Klaviyo, or similar platforms.</li><li>Partner with marketing, sales, and product teams to translate business goals into automated programs that improve funnel performance and pipeline velocity.</li><li>Manage and continuously optimize lead scoring models, routing logic, and database hygiene initiatives.</li><li>Oversee A/B testing strategies and performance analysis to improve open rates, CTR, conversions, and overall customer engagement.</li><li>Ensure compliance with email and data regulations (CAN‑SPAM, GDPR, CASL, CCPA).</li><li>Monitor, report, and forecast performance metrics (MQLs, conversion rates, attribution, lifecycle stage movement).</li><li>Serve as the internal SME on marketing automation tools and best practices.</li><li>Collaborate with RevOps/SalesOps to align automation programs with CRM workflows and data governance.</li><li>Maintain a clean, scalable, and organized marketing automation infrastructure.</li></ul><p><br></p>