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Robert Half Marketing & Creative is looking for a Web Analytics Specialist for one of our clients in Charlotte, NC!
Position Summary: We are seeking a detail-oriented and proactive Digital Marketing Analyst to join our dynamic marketing team. The ideal candidate will have hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM), along with a drive to uncover actionable insights that optimize digital marketing performance. In this role, you will work with cross-functional teams to monitor, analyze, and report on campaign performance, supporting data-driven decision-making and helping shape the digital marketing strategy.
Key Responsibilities:
- Monitor and analyze digital marketing performance metrics, leveraging GA4 and GTM to track web traffic, user behavior, and campaign success.
- Proactively identify opportunities for optimization and improvement based on data insights, driving continuous performance improvements.
- Collaborate with marketing and other internal teams to design, implement, and track digital campaigns, ensuring accurate and effective data tracking.
- Analyze website and campaign data to generate actionable insights and provide recommendations for future digital strategies.
- Develop and maintain interactive dashboards and reports, utilizing tools like Tableau or Power BI to present key performance indicators (KPIs) and performance trends to stakeholders.
Qualifications:
- Bachelor’s degree in Marketing, Data Analytics, or a related field (or equivalent work experience).
- Proven experience in a digital marketing analytics role, with expertise in GA4 and GTM.
- Strong data analysis and reporting skills, with the ability to translate data into actionable insights.
- Experience with data visualization tools such as Tableau or Power BI is a plus.
- Knowledge of SEO, PPC, and social media analytics is a plus.
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