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    165 results for Marketing Analytics Specialist

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    Robert Half Marketing & Creative is looking for a Web Analytics Specialist for one of our clients in Charlotte, NC!


    Position Summary: We are seeking a detail-oriented and proactive Digital Marketing Analyst to join our dynamic marketing team. The ideal candidate will have hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM), along with a drive to uncover actionable insights that optimize digital marketing performance. In this role, you will work with cross-functional teams to monitor, analyze, and report on campaign performance, supporting data-driven decision-making and helping shape the digital marketing strategy.

    Key Responsibilities:

    • Monitor and analyze digital marketing performance metrics, leveraging GA4 and GTM to track web traffic, user behavior, and campaign success.
    • Proactively identify opportunities for optimization and improvement based on data insights, driving continuous performance improvements.
    • Collaborate with marketing and other internal teams to design, implement, and track digital campaigns, ensuring accurate and effective data tracking.
    • Analyze website and campaign data to generate actionable insights and provide recommendations for future digital strategies.
    • Develop and maintain interactive dashboards and reports, utilizing tools like Tableau or Power BI to present key performance indicators (KPIs) and performance trends to stakeholders.


    Qualifications:

    • Bachelor’s degree in Marketing, Data Analytics, or a related field (or equivalent work experience).
    • Proven experience in a digital marketing analytics role, with expertise in GA4 and GTM.
    • Strong data analysis and reporting skills, with the ability to translate data into actionable insights.
    • Experience with data visualization tools such as Tableau or Power BI is a plus.
    • Knowledge of SEO, PPC, and social media analytics is a plus.


    Innovation starts with people.®

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.

    165 results for Marketing Analytics Specialist

    Web Analytics Specialist <p>Robert Half Marketing & Creative is looking for a Web Analytics Specialist for one of our clients in Charlotte, NC!</p><p><br></p><p><strong>Position Summary:</strong> We are seeking a detail-oriented and proactive Digital Marketing Analyst to join our dynamic marketing team. The ideal candidate will have hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM), along with a drive to uncover actionable insights that optimize digital marketing performance. In this role, you will work with cross-functional teams to monitor, analyze, and report on campaign performance, supporting data-driven decision-making and helping shape the digital marketing strategy.</p><p><strong>Key Responsibilities:</strong></p><ul><li>Monitor and analyze digital marketing performance metrics, leveraging GA4 and GTM to track web traffic, user behavior, and campaign success.</li><li>Proactively identify opportunities for optimization and improvement based on data insights, driving continuous performance improvements.</li><li>Collaborate with marketing and other internal teams to design, implement, and track digital campaigns, ensuring accurate and effective data tracking.</li><li>Analyze website and campaign data to generate actionable insights and provide recommendations for future digital strategies.</li><li>Develop and maintain interactive dashboards and reports, utilizing tools like Tableau or Power BI to present key performance indicators (KPIs) and performance trends to stakeholders.</li></ul><p><br></p> Data Analytics Specialist <p>We are offering a long term contract employment opportunity for a Digital Marketing & Data Analytics Specialist in San Diego, California. As a Marketing Analyst, you will be instrumental in leveraging various tools and platforms to drive analytical insights and marketing strategies. This role is pivotal to our team, enabling us to understand and reach our target audience effectively.</p><p><br></p><p>Responsibilities:</p><p><br></p><p>• Utilize CRM tools to maintain and manage customer relationships</p><p>• Leverage Google Analytics and Facebook Insights to gather data and generate reports</p><p>• Implement and optimize campaigns using Google AdWords</p><p>• Conduct competitor analysis to inform marketing strategies and decisions</p><p>• Utilize LinkedIn as a platform for marketing and networking activities</p><p>• Drive analytics processes to derive insights and trends from marketing data</p><p>• Plan and manage marketing campaigns, ensuring alignment with budget constraints</p><p>• Foster effective communication within the team and with external stakeholders</p><p>• Analyze and optimize budget processes to ensure efficient use of resources.</p> Marketing Analyst Job Overview: We are seeking a Marketing Analyst to join our Marketing Programs team. This contract position requires a highly organized and detail-oriented detail oriented who can work across multiple departments internally and externally with distributors and vendor partners. The ideal candidate will have a strong marketing background, exceptional communication skills, and the ability to manage multiple priorities effectively. HVAC industry knowledge and terminology is a major plus for this role. Key Responsibilities: Assist program managers with the administration of existing marketing programs. Coordinate with internal teams to ensure product lists and pricing remain up to date. Communicate program details with internal and external stakeholders. Address and resolve questions from program stakeholders in a timely manner. Provide regular reporting on program performance and identify opportunities for improvement. Manage relationships with key program vendor partners and conduct program reviews. Lead special projects and initiatives related to marketing programs. Host and attend web meetings with program stakeholders as needed. Marketing Assistant/Analyst 3 <p>We are offering a long term contract employment opportunity for a Marketing Assistant/Analyst 3 in Rancho Cordova, California. In this role, you will primarily be tasked with researching market conditions to determine potential sales of a product or service. You will also be responsible for gathering information on competitors and their marketing and distribution methods. </p><p><br></p><p>The Marketing Analyst plays a key role in researching market conditions at local, regional, and national levels to assess the potential demand for products and services. This role involves analyzing sales trends, gathering competitive intelligence, and evaluating marketing strategies to support data-driven decision-making.</p><p><br></p> Marketing Assistant/Analyst 3 <p>We are seeking a highly skilled <strong>Marketing Analyst</strong> to support strategic marketing initiatives in a dynamic, cross-functional environment. This role requires expertise in <strong>campaign management, project management, and independent execution</strong> to develop and oversee marketing communications across multiple business lines, including <strong>Medicare, IFP, Group, and Elderly segments</strong>.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li><strong>Campaign Management:</strong> Oversee and execute <strong>email, direct mail, and digital marketing campaigns</strong>, ensuring alignment with strategic business goals.</li><li><strong>Cross-Functional Collaboration:</strong> Partner with <strong>project managers, SMEs, studio teams, and legal/compliance teams</strong> to ensure accurate and compliant marketing materials.</li><li><strong>Creative Development:</strong> Develop <strong>creative briefs</strong> and marketing strategies, providing input on messaging and branding consistency.</li><li><strong>Project & Budget Management:</strong> Manage <strong>project plans, budgets, and timelines</strong>, ensuring smooth execution and on-time delivery.</li><li><strong>Marketing Compliance & Proofing:</strong> Review <strong>proofs and final marketing materials</strong> to ensure compliance with regulatory and brand guidelines.</li><li><strong>Data Analysis & Optimization:</strong> Conduct <strong>qualitative and quantitative research</strong> to measure <strong>campaign effectiveness</strong>, track KPIs, and recommend data-driven optimizations.</li></ul><p><br></p> Partner Marketing Specialist <p><strong>Partner Marketing Specialist - Contract - 40hrs/week - Onsite in Plano, TX</strong></p><p><br></p><p>We are seeking a <strong>Partner Marketing Specialist</strong> to join our team on a <strong>6-month contract</strong>. This role requires <strong>full-time, onsite work in Plano, TX</strong>, and will be integral in driving customer acquisition and retention through strategic partnerships and marketing initiatives.</p><p><br></p><p><strong>A Day in the Life</strong></p><p>In this role, you will:</p><ul><li><strong>Collaborate</strong> with internal marketing teams and retail partners to drive new customer acquisition and retention strategies.</li><li><strong>Act as a liaison</strong> between external retail partners and internal marketing teams, ensuring seamless communication and execution of marketing initiatives.</li><li><strong>Monitor KPIs</strong> and communicate key insights to stakeholders; work closely with analytics teams to create and optimize reporting for continuous improvement.</li><li><strong>Develop creative briefs</strong> for marketing campaigns and initiatives, providing strategic feedback on creative concepts to align with business objectives.</li></ul> Marketing Operations Analyst I We are in search of a Marketing Operations Analyst I to contribute to our team in Nashville, Tennessee. This role is crucial to our operations, focusing on the enhancement of our shared services through technology and knowledge management. The successful candidate will assist in developing and maintaining platforms, processes, and training under the supervision of the Manager of Marketing Products & Technology.<br><br>Responsibilities:<br><br>• Assist in the maintenance of DAM taxonomy metadata schema, scaling design through templates and other standardization solutions.<br>• Collaborate with team leads and project managers to optimize team performance and work quality.<br>• Keep abreast of updates and developments in marketing tools managed within the MSO Operations team and share this information with teams and project leads.<br>• Contribute to the mitigation of obstacles in work streams by setting expectations and maintaining engagement with colleagues and stakeholders throughout the project process.<br>• Carry out research and documentation on marketing technologies or products for both potential and existing vendors.<br>• Offer input into the development of our marketing tech stack roadmap.<br>• Assist in the creation and development of technology and product training and education materials.<br>• Contribute to the maintenance of operations and processes related to marketing tools managed within the MSO Operations team. Marketing Specialist 1 We are offering a long-term contract employment opportunity for a Marketing Specialist 1 in King of Prussia, Pennsylvania. This role is primarily centered around researching, analyzing, and providing insights on market conditions to aid in the determination of potential sales for a product or service. The specialist will also be involved in data analysis, story building, and collaboration with various marketing teams.<br><br>Responsibilities:<br>• Conduct comprehensive analysis of the competitive landscape and market trends to provide actionable insights for product positioning and strategic marketing initiatives.<br>• Develop and refine customer personas based on detailed data analysis to guide marketing campaigns, product development, and sales efforts.<br>• Evaluate and devise methods for data collection such as surveys or questionnaires, and arrange to obtain existing data when necessary.<br>• Create and maintain dashboards and reports using tools like Power BI and Tableau to present insights to key stakeholders.<br>• Collaborate with product management, sales, and marketing teams to ensure alignment between product offerings and market opportunities.<br>• Leverage Excel, PowerBI, SmartSheet, Salesforce, and 6Sense to manage and analyze data.<br>• Utilize strong communication skills to effectively convey insights and strategies to the team and stakeholders.<br>• Apply knowledge of principles and methods for showing, promoting, and selling products or services.<br>• Work independently and manage your time efficiently to meet project deadlines. Product Analyst <p><strong>Growth role for a <em>Product Analyst</em> in the Insurance industry:</strong></p><p>• Design and develop insurance policies, endorsements, and coverage structures tailored to market needs and client demands. </p><p>• Build and maintain rating models to ensure pricing accuracy and competitiveness while meeting profitability targets. </p><p>• Conduct comprehensive analysis of policy performance, identifying trends and areas for improvement in coverage design and rate structures. </p><p>• Collaborate with underwriting teams to refine guidelines and ensure alignment with product objectives. </p><p>• Ensure all policies and raters comply with applicable regulatory standards and filing requirements. </p><p>• Provide expertise on insurance coverage terms and conditions to internal teams, including underwriting, sales, and marketing. • Contribute to digital transformation initiatives by defining technology needs for rating tools, policy administration systems, and related platforms. </p><p>• Conduct in-depth market research and competitive analysis to identify industry trends, customer needs, and opportunities for product differentiation and growth. </p> Benefits Analyst <p>We are offering an exciting opportunity for a Benefits Analyst in ENGLEWOOD, Colorado, United States. As a part of our team, you will be working in the financial services industry, utilizing your skills in a diverse set of roles including processing claims, maintaining customer records, and resolving inquiries.</p><p><br></p><p>Responsibilities:</p><p><br></p><ul><li>Manages and maintains assigned book of business. Has a good understanding of relevant compliance regulations and stays up to date on changes and new legislation. Works within the guidelines, ensures compliance.</li><li>Develop and maintain key relationships critical to the sales process and negotiate with carrier contacts to seek competitive options for clients.</li><li>Coordinates with account team to understand client’s strategy, and to define roles and responsibilities including deadlines.</li><li>Prepares requests for proposals (RFP’s) for all submissions to market. Responds to all carrier and client requests.</li><li>Responsible for ensuring timely target renewal delivery. Collaborates with insurance carriers and vendors to obtain preliminary and/or firm renewals.</li><li>Analyze current benefits, evaluating coverage, effectiveness, cost, plan utilization and trends.</li><li>Analyze all marketing and plan option responses, evaluates for accuracy and completeness, and requests clarifications and revisions, as needed. Develops plan options to best meet client’s strategy.</li><li>Presents all final results to account team. Determines content and structure of renewal presentation and identifies what to include (i.e; marketing results, utilization review, contribution strategy, benchmarking, financial reporting, etc.). Prepares renewal presentation.</li><li>Gather, review and validate all information related to assigned clients for renewal analysis and marketing purposes to include cost and contract terms</li><li>Provide analysis of benchmarking, contributions, data analytics, network disruption, as applicable</li><li>Applies underwriting as needed for trend analysis, high-cost claim analysis, contribution strategy, etc.</li><li>Monitor administrative costs of benefit plans and programs. Recommend cost containment strategies, including alternative methods for administration and funding.</li><li>Work with internal team regarding negotiations with carriers</li><li>Manage outsourcing of vendors and ensure reporting and other service needs are met</li><li>Build custom financial/utilization reports as needed and update monthly or as needed. Provide written and oral summary of findings.</li><li>Stays abreast of market competitiveness, carrier products and services, rate trends as well as State and Federal laws and regulations.</li><li>Supports data audits.</li><li>Updates financial summary and benefit highlight comparisons with all final renewal negotiation results</li><li>Complies with agency management system CRM standards. Saves and documents work product.</li><li>Will work primarily with medium to large clients who are fully insured and self-funded. Will also assist with the small group book of business on an as needed basis.</li></ul> Marketing Analytics Manager <p>We are offering an exciting opportunity for a Manager of Marketing Analytics in Atlanta, Georgia, United States. In this role, you will be required to utilize data from various sources to analyze and improve our marketing efforts. You will also be responsible for synthesizing large and complex data sets to identify actionable insights that support business growth through new customer acquisition.</p><p><br></p><p>Responsibilities:</p><p>• Utilize data from a variety of sources, both internal and external, to analyze and improve our marketing performance.</p><p>• Synthesize large and complex data sets to identify actionable insights.</p><p>• Analyze category, brand, competitive, channel, and customer dynamics to uncover insights and recommend actions to guide business performance.</p><p>• Design and create reports and interactive dashboards to evaluate business performance and identify areas for improvement.</p><p>• Collaborate with third-party measurement partners and internal and external teams for platform setup, onboarding, and user management.</p><p>• Lead the implementation of multi-touch attribution, marketing mix modeling, brand lift studies, conversion lift studies, and cross-title performance marketing analyses.</p><p>• Lead testing and optimization efforts with detailed post-impact analysis.</p><p>• Track and report on spend effectiveness, KPIs, trends, campaign, and creative performance.</p><p>• Organize, clean, manipulate, merge, and label various data sets for analysis.</p><p>• Work cross-functionally with internal teams and external media agency to continuously improve measurement processes and setup.</p><p>• Monitor emerging trends across the digital ecosystem and identify emerging opportunities.</p><p>• Analyze customer journey data to identify friction points and opportunities for improving the shopping experience.</p> Web Analytics Specialist We are looking for a Web Analytics Specialist to join our team in Bothell, Washington. As a Web Analytics Specialist, you will be responsible for conducting A/B testing, utilizing web optimization tools, and analyzing site performance. This role is within the Application Service Provider industry and offers a long term contract employment opportunity.<br><br>Responsibilities:<br><br>• Conduct A/B testing to evaluate the effectiveness of website features or campaigns.<br>• Utilize web optimization tools such as Optimizely Web Experimentation and VWOO to analyze site performance and identify areas for improvement.<br>• Create and maintain accurate records of customer credit applications.<br>• Resolve customer inquiries in a timely and efficient manner.<br>• Leverage Adobe Analytics and Adobe Creative Cloud to analyze website data and generate insightful reports.<br>• Use Atlassian Jira and Bing to manage project workflows and perform search engine optimization tasks.<br>• Implement cloud technologies to optimize the functionality and user experience of the website.<br>• Develop and execute a web optimization roadmap based on analytical findings.<br>• Monitor customer accounts and take appropriate action as needed.<br>• Contribute to campaign planning and execution by providing data-driven insights and recommendations. Digital Marketing Manager <p>A Digital Marketing Analyst job description typically involves analyzing data from various digital marketing channels to identify trends, measure campaign performance, and provide actionable insights to optimize strategies and maximize ROI, requiring strong analytical skills, proficiency in data analysis tools like Google Analytics, and excellent communication to present findings to stakeholders effectively; key responsibilities include <strong>data collection, reporting, campaign performance evaluation, trend analysis, and recommending data-driven improvements across digital marketing channels like SEO, social media, and email marketing</strong>. </p><p><br></p><p><strong>Key Responsibilities: </strong></p><ul><li><strong>Data Analysis and Reporting:</strong> Extract and analyze data from various digital marketing channels (website traffic, social media engagement, PPC campaigns, email marketing) using analytics platforms to identify trends and patterns. </li><li><strong>Campaign Performance Evaluation:</strong> Monitor and measure the effectiveness of digital marketing campaigns across different channels, tracking key metrics like conversion rates, click-through rates, and ROI. </li><li><strong>Trend Analysis:</strong> Identify emerging trends in the digital marketing landscape and assess their potential impact on the business. </li><li><strong>Actionable Insights:</strong> Translate data analysis into actionable insights and recommendations to improve marketing strategies and optimize campaign performance. </li><li><strong>Dashboard Creation:</strong> Develop and maintain comprehensive dashboards to visualize key performance indicators (KPIs) and effectively communicate data to stakeholders. </li><li><strong>A/B Testing:</strong> Conduct A/B testing on website elements, landing pages, and email marketing campaigns to identify optimal variations for improved engagement and conversion. </li><li><strong>Competitive Analysis:</strong> Monitor competitor digital marketing strategies and identify opportunities for differentiation. </li><li><strong>SEO Optimization:</strong> Analyze website performance for search engine optimization (SEO) and recommend improvements to organic search rankings. </li><li><strong>Social Media Analytics:</strong> Track social media performance across platforms, analyze audience engagement, and suggest improvements to social media strategies. </li></ul><p><br></p> Trade Support Analyst <p><strong>Job Overview:</strong></p><p>We are seeking a detail-oriented and proactive Trade Support Analyst to join our financial services team in Delaware. In this position, you will play a critical role in ensuring seamless operation of trade execution and post-trade processes. The ideal candidate thrives in a fast-paced environment, possesses strong analytical skills, and demonstrates a high level of professionalism when managing client and internal communications.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><strong>Trade Execution and Support:</strong></p><ul><li>Monitor and support the execution, confirmation, and settlement of trades across multiple asset classes.</li><li>Ensure all trade-related details are accurately processed in a timely manner to mitigate any risks or discrepancies.</li></ul><p><strong>Troubleshooting and Issue Resolution:</strong></p><ul><li>Investigate and promptly resolve trade breaks, discrepancies, or system issues.</li><li>Work closely with brokers, counterparties, and internal teams to identify root causes and prevent future issues.</li></ul><p><strong>Operational Oversight:</strong></p><ul><li>Maintain the integrity and reliability of trading platforms by running daily trade reconciliations and system checks.</li><li>Address and resolve queries related to trade entries, reconciliations, and settlements.</li></ul><p><strong>Process Improvement:</strong></p><ul><li>Identify opportunities to streamline and optimize workflows, tools, and processes to improve operational efficiency.</li><li>Provide input into developing automated solutions to reduce manual dependencies.</li></ul><p><strong>Regulatory and Compliance:</strong></p><ul><li>Assist in ensuring team operations align with applicable financial regulations and internal compliance standards.</li><li>Support regulatory reporting and audits related to trade operations.</li></ul><p><strong>Communication and Collaboration:</strong></p><ul><li>Liaise with front office teams (e.g., Traders, Sales), middle office, IT teams, and external stakeholders to support and enhance the trade lifecycle.</li><li>Prepare regular reports and documentation for management review.</li></ul><p><br></p> Real Estate Analyst <p>Lisa Cole with Robert Half is seeking a dedicated Real Estate Analyst to join a growing company in the Roseville area. In this role, you will be mainly involved in managing the diverse real estate investments, including acquisitions, dispositions, asset management, and portfolio management. You will have the opportunity to work closely with our team to optimize asset performance and portfolio management. This is a hybrid position based in the Roseville, CA area. For more information about this position, please call Lisa Cole at 916-649-0832. </p><p><br></p><p>Responsibilities:</p><p>• Conduct thorough financial analysis, including cash flow modeling, valuation, and market research, to evaluate potential real estate acquisitions</p><p>• Prepare comprehensive investment memos, presentations, and detailed reports for senior leadership</p><p>• Assist in the due diligence process, coordinating financial and operational assessments, inspections, and market studies</p><p>• Aid in identifying, evaluating, and executing property sales and dispositions</p><p>• Review marketing materials, financial analyses, and presentations to support asset sales</p><p>• Collaborate with brokers, legal teams, and internal stakeholders to ensure smooth transaction execution</p><p>• Monitor the performance of properties and identify opportunities for operational improvements and value creation</p><p>• Assist in developing and implementing asset business plans, budgets, and financial forecasts</p><p>• Track key performance indicators.</p><p>• Support the broader portfolio management strategy, ensuring alignment with investment goals and objectives</p><p>• Prepare periodic performance reports, highlighting key trends, risks, and opportunities within the portfolio</p><p>• Assist in strategic planning, considering market conditions, asset allocation, and risk management</p><p>• Conduct market research to stay informed about trends, competitive dynamics, and emerging opportunities in the real estate market.</p> Investment Analyst <p>*Please contact <strong><u>Michelle Espejo via LinkedIn or email</u></strong> for additional info and immediate consideration.</p><p>Our client is a top-tier global placement agent, specializing in raising capital for private equity, real estate, infrastructure, and credit funds. With a proven track record and a strong global presence, they partner with leading fund managers and institutional investors to drive successful fundraising initiatives.</p><p>We’re looking for an <strong>Investment Analyst</strong> to join the San Francisco team. This high-impact role offers direct exposure to senior leadership, including the CEO, and provides a unique opportunity to gain broad insights into private equity and venture capital.</p><p><strong>Key Responsibilities</strong></p><ul><li><strong>Support Fundraising:</strong> Prepare investor materials, including detailed presentations and due diligence reports.</li><li><strong>Fund Analysis:</strong> Evaluate fund structures, performance, and investor profiles.</li><li><strong>Investor Engagement:</strong> Coordinate communication with LPs, internal teams, and senior leadership.</li><li><strong>Data Integrity:</strong> Manage investor databases and marketing materials with accuracy.</li><li><strong>Market Research:</strong> Conduct deep analysis on private equity, real estate, infrastructure, and credit sectors to identify trends and opportunities.</li></ul><p><strong>Why Join?</strong></p><ul><li>Direct exposure to top-tier private equity and venture capital firms.</li><li>Hands-on mentorship from senior leadership, including the CEO.</li><li>Strong career trajectory—past analysts have gone on to successful careers in investing, investor relations, and entrepreneurship.</li></ul><p>*Please contact <strong><u>Michelle Espejo via LinkedIn or email</u></strong> for additional info and immediate consideration.</p> Sr. FP&A Analyst <p>We are offering an exciting opportunity for a Sr. FP& A Analyst in Shawnee, Kansas. The successful candidate will be instrumental in implementing data-driven decision-making strategies across all areas of our operations. The role involves close collaboration with the CFO, CEO, and COO, with a focus on forecasting, reporting, and analysis. If you are looking for an opportunity where you can make an impact and be an integral part of a finance team, please reach out today. Strong compensation (up to $120K), excellent benefits, and a strong ESOP plan - reach out today to learn more! Molly Gardner at 816-601-1196</p><p><br></p><p>Responsibilities: </p><p>• Utilize a range of sophisticated financial models to support strategic and business planning, and to evaluate business expansion opportunities.</p><p>• Lead the annual budgeting process, as well as intra-year forecasts and long-term forecasting for all operating companies and the consolidated entity.</p><p>• Analyze monthly financial and operational results, providing insights and recommendations to management. </p><p>• Work closely with Sales & Marketing and the Cost Accountant to analyze and optimize product pricing.</p><p>• Collaborate with sales and marketing teams to analyze and optimize sales incentive programs. </p><p>• Continually improve the corporate forecasting/reporting tool and other software, methods, and processes for budgeting and forecasting.</p><p>• Develop financial and operational dashboards for performance monitoring in partnership with the CFO, Director of Finance, and subsidiary General Managers.</p><p>• Collaborate with the CFO, Director of Finance, Financial Analyst, Controller, and Cost Accountant to implement best practices.</p> Digital Marketing Specialist We are on the lookout for a detail-oriented Digital Marketing Specialist to join our team in the retail industry located in Ft. Lauderdale, Florida. As a Digital Marketing Specialist, your role will primarily focus on collaborating with vendor partners to develop and execute digital marketing campaigns. You will also be expected to strategize various test campaigns, monitor ad compliance, and create performance reports. <br><br>Responsibilities:<br><br>• Collaborate with vendor partners to plan, develop and execute digital marketing campaigns, focusing on Paid Search, Programmatic Display Advertising, and Paid Social advertising. <br>• Develop and strategize test campaigns including ad copy, creative, offers, and landing pages to improve key metrics across all campaigns.<br>• Liaise with Analytics and Ad Ops teams to guarantee proper tagging and integration with websites, analytics tools, and reporting platforms.<br>• Work in collaboration with internal teams to implement new digital advertising programs.<br>• Monitor compliance for active ads across all brands.<br>• Apply a data-driven, quantitative approach to digital advertising.<br>• Generate campaign performance reports and dashboards to evaluate the performance of all marketing campaigns against defined KPIs and goals.<br>• Collaborate with marketing field partners to analyze programs and recommend updates to creative, offers, and other program tactics.<br>• Assist with the allocation of monthly and quarterly budgets.<br>• Maximize the use of co-op funds for digital advertising activities sponsored by vehicle manufacturers. Marketing Specialist We are in search of a Marketing Specialist 2 to join our team in KING OF PRUSSIA, Pennsylvania. In this role, you will be primarily focusing on conducting comprehensive market research, analyzing market conditions, and determining potential sales of products or services. Your expertise in data analytics will play a crucial role in devising and refining our go-to-market strategies. <br><br>Responsibilities:<br><br>• Conduct thorough analysis of the competitive landscape, market trends, and customer needs to provide actionable insights for product positioning and go-to-market strategies.<br>• Collaborate cross-functionally to develop and refine customer personas based on detailed data analysis to guide marketing campaigns, product development, and sales efforts.<br>• Devise and assess methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.<br>• Create and maintain dashboards and reports using tools like Power BI and Tableau to present insights to key stakeholders.<br>• Work closely with product management, sales, and marketing teams to ensure alignment between product offerings and market opportunities.<br>• Leverage your skills in Excel, PowerBI, SmartSheet, Salesforce, and 6Sense to enhance our marketing efforts.<br>• Use your strong ability to analyze and interpret customer and market data to inform product marketing decisions.<br>• Apply your proficiency in BI tools such as Power BI or Tableau for creating visual reports and dashboards.<br>• Utilize your negotiation skills to broker beneficial deals and partnerships for the company.<br>• Use your excellent verbal and written communication skills to effectively relay information and ideas internally and externally. Business Analyst <p><strong>Job Overview:</strong></p><p>The Digital Services Delivery department is developing innovative, customer-centric mobile applications for automotive products. We are seeking a <strong>Business Analyst</strong> to support the expansion of our digital solutions by collaborating with cross-functional teams—including software development, design, marketing, and customer support—to optimize user experience and drive product success.</p><p>This position follows a <strong>hybrid work model</strong>, balancing onsite collaboration with remote flexibility.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><p><strong>Business & Technical Analysis:</strong></p><ul><li>Gather, analyze, and prioritize business and technical requirements from stakeholders.</li><li>Conduct interviews, workshops, and surveys to define comprehensive business needs.</li><li>Translate complex business processes into actionable requirements and user stories.</li><li>Map current ("as-is") and future-state ("to-be") process flows.</li><li>Manage and refine the product backlog using <strong>JIRA</strong> or similar tools.</li><li>Prepare test plans, execute <strong>UAT (User Acceptance Testing)</strong>, and ensure high-quality releases.</li><li>Act as a liaison between business and IT teams to support system upgrades, enhancements, and maintenance.</li><li>Develop and maintain reports and dashboards to analyze platform performance and user impact.</li></ul><p><strong>Stakeholder & Initiative Support:</strong></p><ul><li>Identify key stakeholders and establish clear communication flows.</li><li>Collaborate with <strong>Product Owners</strong> to assess cross-team dependencies and business impacts.</li><li>Present key findings, insights, and recommendations to leadership and stakeholders.</li><li>Analyze business operations to identify opportunities for process automation and optimization.</li><li>Assist in project governance activities and support transition from project implementation to production support.</li></ul><p><strong>Agile Methodologies:</strong></p><ul><li>Participate in Agile workflow activities such as <strong>Sprint Reviews, Sprint Planning, and Retrospectives</strong>.</li><li>Contribute to the department’s <strong>Agile transformation</strong>, promoting best practices and process improvements.</li></ul><p><strong>Department Support:</strong></p><ul><li>Assist in <strong>business plan development, reporting, and budget tracking</strong>.</li><li>Support compliance initiatives related to <strong>customer data privacy and governance</strong>.</li><li>Manage multiple projects, sometimes serving as a <strong>project leader</strong>.</li></ul><p><br></p> Compliance Analyst <p>Our client, a mid-sized broker-dealer based in San Diego, CA, is seeking a <strong>Compliance Analyst</strong> to join their dynamic team. This position plays a critical role in ensuring the firm’s compliance with financial regulations and internal policies, protecting the integrity and ethical standards of the organization.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Monitor and maintain compliance with FINRA, SEC, and other applicable regulatory standards governing broker-dealers.</li><li>Conduct ongoing reviews and audits of internal processes, policies, and transactions to detect and address potential compliance issues.</li><li>Assist with regulatory reporting, including the preparation and submission of key reports, disclosures, and filings.</li><li>Serve as a resource to registered representatives and staff, providing guidance on compliance-related inquiries.</li><li>Review marketing and advertising materials for regulatory compliance.</li><li>Support the development and delivery of compliance-related training and education programs for employees.</li><li>Collaborate with internal departments, including legal and operations, to ensure compliance protocols are integrated into company processes.</li><li>Stay informed on updates to securities regulations and industry best practices, incorporating changes into company compliance procedures as needed.</li></ul><p><br></p> Junior Cyber Security Analyst <p>The Junior Cyber Security Analyst will assist in protecting digital assets and data by monitoring, analyzing, and responding to security events. This role will support the security team in maintaining a strong security posture in a fast-paced marketing environment. Our client is a large marketing company that is located in Downtown Dallas. </p><p><br></p><p>Responsibilities:</p><p> • First level response to security monitoring systems/tools</p><p> • Investigate security incidents, participating in remediation activities as needed, and reporting as required</p><p> • Investigate and respond to end user phishing reports</p><p> • Assist with Vulnerability Assessment scan remediation</p><p> • Assist with Identity and Access Management policy enforcement</p><p> • Assist with identity lifecycle management</p><p> • Assist with Identity Governance activities</p><p> • Assist with emerging threat research</p><p> • Consult with others on the analysis and remediation of security alerts</p><p> • Participate in and support incident response situations</p><p> • Other projects and duties as assigned</p><p><br></p><p><br></p> Senior Data Analyst <p>Robert Half has a brand new opening for a Senior Data Analyst with a marketing client here in Tampa Bay, FL.</p><p>*Hybrid preferred* - They are open to Remote depending on experience and being commutable distance for occasional meetings.</p><p>Full-time hours, with compensation ranging $110-125K depending on experience.</p><p>Interviews are actively being scheduled - Apply NOW!</p><p><br></p><p><strong>Looking for Senior level experience as a Data Analyst in Marketing field. MUST have agency experience!</strong></p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Understand Clients’ goals and requirements and develop analytic approaches that meet and exceed their needs by:</li><li>Performing quantitative analyses based on eCommerce and Client databases</li><li>Developing, maintaining and optimizing both internal and external reporting, including automated dashboards, customized ongoing reports and ad hoc requests</li><li>Develop QA methodology for the Analytics team to</li><li>Segmenting customer data to monitor performance and identify opportunities</li><li>Collaborating with project managers and developers to manage technical solutions and uncover data or tracking discrepancies</li><li>Actively work within the tools daily to broaden learnings, with current first-hand knowledge of capabilities.</li></ul> Accountant/Purchasing Analyst We are in search of an Accountant/Purchasing Analyst to join our team in SAINT LOUIS, Missouri. In this role, you will be expected to manage the procurement process, reconcile inventory data, and ensure accurate cost accounting. This role offers a contract to permanent employment opportunity, and you will be working closely with vendors, internal departments, and stakeholders to ensure the timely and efficient flow of materials and services.<br><br>Responsibilities:<br><br>• Oversee procurement process, including review of purchase orders for accuracy, and maintain procurement and inventory processes<br>• Verify inventory status with vendors, maintain accurate records of inventory receipts and purchases, and ensure timely resolution of discrepancies<br>• Reconcile inventory balances in the general ledger against records, and prepare journal entries related to cost of goods sold, product returns, and inventory adjustments<br>• Work towards improving operations, streamline workflows, and deliver exceptional customer service both internally and externally<br>• Collaborate closely with the Marketing/Communications department to prepare and present weekly production reports<br>• Perform regular inventory counts to ensure data integrity<br>• Coordinate with the Accounts Payable Associate, and match approved orders to invoices<br>• Undertake additional tasks as assigned to support the overall efficiency of the procurement process Marketing Specialist We are in search of a Marketing Specialist to join our team in Irvine, California. As a Marketing Specialist, you'll be working within the industry, managing various marketing strategies and campaigns while utilizing your skills in Adobe Creative Cloud, Adobe Illustrator, Adobe InDesign, and Social Media. This role offers a short term contract employment opportunity.<br><br>Responsibilities:<br><br>• Develop and coordinate marketing campaigns to boost brand awareness<br>• Utilize Adobe Creative Cloud, Adobe Illustrator, and Adobe InDesign for creating engaging marketing materials<br>• Manage social media platforms to engage with the audience and promote the brand<br>• Monitor and analyze Facebook Insights to understand customer preferences and trends<br>• Create compelling blog posts and advertisements to attract potential customers<br>• Keep track of the budget processes and ensure all marketing activities are within budget<br>• Plan and execute marketing campaigns effectively<br>• Use CRM tools for maintaining customer relationships and tracking marketing activities<br>• Utilize graphic design skills to enhance the visual appeal of marketing materials<br>• Collaborate with the team for campaign planning and execution.