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    182 results for Digital Marketing Specialist

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    Chris Preble from Robert Half is working with an Auburn, NY client of his that is looking to hire a Marketing Coordinator. This is a newly created role due to growth and will report into the COO. In this role, you will be coordinating various marketing campaigns, managing content creation, and collaborating with different teams to ensure successful execution of marketing strategies. Work life balance is excellent here and the benefits are really good.


    Duties you'll be involved in:


    • Coordinating and implementing marketing campaigns across various channels such as digital, social media, and email.

    • Managing the creation of content including blog posts, social media updates, email newsletters, and promotional materials.

    • Overseeing the company’s social media accounts, scheduling posts, engaging with followers, and tracking performance metrics.

    • Assisting with updates to the website, SEO optimization, and digital marketing strategies.

    • Monitoring and analyzing marketing performance data, providing insights for improvement.

    • Maintaining marketing materials, brand assets, and collateral to ensure consistency across platforms.

    • Collaborating with internal teams and external vendors to execute marketing projects.

    • Conducting market research and competitor analysis to identify trends and opportunities.


    Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

    Experience: Experience in marketing, digital marketing, or a related role (internship experience may be considered).

    Technical Skills: Familiarity with marketing software and tools.


    TalentMatch®

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.

    182 results for Digital Marketing Specialist

    Marketing Coordinator <p>Chris Preble from Robert Half is working with an Auburn, NY client of his that is looking to hire a Marketing Coordinator. This is a newly created role due to growth and will report into the COO. In this role, you will be coordinating various marketing campaigns, managing content creation, and collaborating with different teams to ensure successful execution of marketing strategies. Work life balance is excellent here and the benefits are really good.</p><p><br></p><p>Duties you'll be involved in:</p><p><br></p><p>• Coordinating and implementing marketing campaigns across various channels such as digital, social media, and email.</p><p>• Managing the creation of content including blog posts, social media updates, email newsletters, and promotional materials.</p><p>• Overseeing the company’s social media accounts, scheduling posts, engaging with followers, and tracking performance metrics.</p><p>• Assisting with updates to the website, SEO optimization, and digital marketing strategies.</p><p>• Monitoring and analyzing marketing performance data, providing insights for improvement.</p><p>• Maintaining marketing materials, brand assets, and collateral to ensure consistency across platforms.</p><p>• Collaborating with internal teams and external vendors to execute marketing projects.</p><p>• Conducting market research and competitor analysis to identify trends and opportunities.</p><p><br></p> E-commerce Specialist <p>Robert Half is seeking an experienced Ecommerce Marketing Specialist for a contract to permanent position with our client in Southfield, Michigan. As an Ecommerce Marketing Specialist, you will be responsible for driving online sales and optimizing the client's ecommerce platform to enhance the customer shopping experience. </p><p><br></p><p>Responsibilities: </p><p><br></p><ul><li>Develop and execute ecommerce marketing strategies to increase online traffic, conversion rates, and revenue.</li><li>Manage and optimize the ecommerce platform, ensuring product listings are accurate and up to date.</li><li>Collaborate with the marketing team to create compelling product descriptions and engaging content.</li><li>Conduct market research and analyze competitor activities to identify opportunities and trends.</li><li>Implement SEO and SEM best practices to improve the website's search engine rankings.</li><li>Utilize analytics tools to measure website performance, track KPIs, and identify areas for improvement.</li><li>Work within ecommerce platforms like Woocommerce, Salesforce Commerce Cloud, Shopify, Squarespace, Amazon Seller Central.</li><li>Coordinate with cross-functional teams to plan and execute promotional campaigns.</li><li>Monitor and respond to customer feedback and inquiries to enhance customer satisfaction.</li><li>Stay up to date with ecommerce industry trends and best practices.</li></ul> SEO/Paid Media Manager <p>Robert Half has a brand new opening for an SEO/Paid Media Manager with a local client here in Clearwater, FL.</p><p>Full-time hours, HYBRID schedule - 3 days/week on-site with 2 days WFH.</p><p>Compensation ranging $100-125K+ depending on years of experience and industry experience.</p><p>Interviews are actively being scheduled - Apply NOW!</p><p><br></p><p><strong>"Marketing and IT team (compromised of 9 employes), will meet to initiate a new digital/technical marketing campaign and collaborate on the plan and strategy. The creative team provides and design and content of that digital marketing material, IT programs it from a technical perspective on data attainment and database transactions, this person will advise on feedback for tweaking and then will take the marketing plan and start an “end to end” paid media campaign, deploying on all social media channels (Google, Meta, Pinterest, Tik-Tok) as well as organic marketing SEO. </strong></p><p><strong> </strong></p><p><strong>This person will track progress, make any necessary changes based on results, and communicate with management on results and do whatever is necessary to attain potential consumer/impulse buying engagement. Will also need to make sure the campaign is reaching target demographic type audiences and make those configurations through each social media channels and digital marketing.  has to be very savvy as a demographic configuration master on Meta Ads, Google Ads, paid media."</strong></p><p><br></p> Freelance Paid Search Specialist <p>Robert Half's marketing & creative client is looking for a freelance Paid Search Specialist for a 3-month contract in the greater Boston area. This is a remote, 10 - 15 hour-per-week opportunity and would be a great way to supplement an existing freelance schedule. The Paid Search Specialist will assist support existing digital marketing efforts by managing and optimizing paid search campaigns. They will also to develop, maintain, and enhance campaigns that drive measurable results.</p><p><br></p><p><strong>Key Responsibilities: </strong></p><ul><li>Develop, manage, and optimize paid search campaigns on Google Ads and Bing Ads </li><li>Regularly monitor key performance metrics to ensure optimal campaign performance</li><li>Conduct audits of existing campaigns and implement recommendations to improve efficiency</li><li>Perform daily account management tasks such as budget adjustments, bid strategy refinements, and keyword updates</li><li>Add negative keywords to improve targeting and reduce wasted spend</li><li>Work closely with the marketing team to align paid search efforts with broader campaigns and marketing goals</li></ul><p>If interested and available, apply today! </p> Strategic Marketing Manager <p><strong>Strategic Marketing Manager</strong> with 7+ years of relevant experience needed for a full-time, fully onsite position with our client in Wilmington MA. Must have B2B manufacturing experience. Must have experience in the commodities industry or another industry that has a long value chain (6-7 steps). This position is going to focus on product, price, placement, and promotion with a heavy focus on placement and product. Market research experience is key. Must also be comfortable interviewing existing clients. Salary is 120-150K depending on experience and qualifications. </p><p><br></p><p>***Please note that our client prefers hybrid or onsite but would be open to remote if the candidate comes from the same industry.***</p><p><br></p><p><strong>Responsibilities:</strong></p><p><br></p><p><strong>Strategic Planning</strong></p><ul><li>Develop and implement comprehensive market development strategies for key segments in collaboration with product, technology, and sales teams.</li><li>Identify target accounts and establish effective communication channels to accelerate product adoption across the value chain.</li><li>Plan and coordinate research efforts to explore new applications and market segments in line with current and future product offerings.</li></ul><p><strong> </strong></p><p><strong>Market Research and Analysis</strong></p><ul><li>Stay up to date on market trends, customer demands, and segment-specific insights using various internal and external resources.</li><li>Conduct detailed market assessments to uncover growth opportunities and unique points of competitive differentiation.</li><li>Gather and analyze customer feedback and market data to optimize marketing campaigns and business strategies.</li><li>Engage with customers regularly to acquire insights that inform product development and business direction.</li><li>Monitor the competitive landscape and articulate how products and solutions stand out in the market.</li><li>Share curated and actionable market intelligence with leadership and the wider organization.</li></ul><p><strong> </strong></p><p><strong>Product Positioning and Messaging</strong></p><ul><li>Identify customer value drivers to craft tailored value propositions that resonate with target audiences.</li><li>Develop engaging, high-quality content and messaging for communication campaigns, including collateral, white papers, digital assets, and events.</li><li>Ensure brand identity is consistent and impactful across all marketing materials and channels.</li></ul><p><strong> </strong></p><p><strong>Sales Enablement</strong></p><ul><li>Create and deliver sales tools and resources to equip the sales team and enhance customer acquisition.</li><li>Measure and evaluate the success of enablement initiatives to ensure alignment with sales objectives.</li></ul> Social Media Manager <p>Robert Half is seeking a dynamic and experienced Social Media Manager for our client in Grand Rapids. As a Social Media Manager, you will be responsible for developing and executing social media strategies to drive brand awareness, engagement, and customer loyalty.</p><p> </p><p>Responsibilities: </p><p><br></p><ul><li>Develop and implement comprehensive social media strategies aligned with the client's marketing goals.</li><li>Create and curate compelling content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.</li><li>Manage social media accounts, monitor comments, and respond to inquiries in a timely and detail-oriented manner.</li><li>Utilize social media analytics to track performance, measure ROI, and identify opportunities for improvement.</li><li>Stay updated with social media trends, best practices, and emerging platforms.</li><li>Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.</li><li>Plan and execute paid social media advertising campaigns to reach target audiences effectively.</li><li>Engage with followers and influencers to build and nurture a strong online community.</li><li>Monitor and analyze competitors' social media activities to identify potential strategies and opportunities.</li></ul><p><br></p> Product Marketing Specialist We are in search of a Product Marketing Specialist to join our manufacturing team in Minneapolis, Minnesota. As a Product Marketing Specialist, you'll ensure the effective and efficient processing of product data, create compelling copy, and contribute to the enrichment of our content. This role provides an opportunity for long-term contract employment.<br><br>Responsibilities<br>• Efficiently manage and process product data to ensure accuracy<br>• Contribute to content enrichment by auditing existing content, updating imagery, and adding related products<br>• Utilize Excel for various tasks related to job functions<br>• Create compelling copy to enhance product marketing efforts<br>• Collaborate with a small team to achieve the best results<br>• Utilize AI and Cloud Technologies to improve efficiency and effectiveness<br>• Leverage CRM and Facebook Insights to gain customer insights and improve campaign planning<br>• Contribute to brand awareness through effective communication and collateral management<br>• Participate in budget processes to ensure cost-effective campaign planning. Brand Manager <p>Robert Half is seeking a Brand Manager to oversee key consumer experience initiatives and drive the performance of our SEO and eCommerce marketing programs. This role involves managing KPIs across digital marketing channels (e.g., SEO, SEM), deriving actionable insights to inform strategy, and optimizing site performance for growth. You will collaborate with internal teams and agency partners to create optimized content, track budget priorities, and apply data-driven recommendations for continuous improvement. Additionally, you will support site optimizations to enhance speed, accessibility, and organic search ranking while staying at the forefront of industry best practices.</p><p><br></p><p><strong>Key Responsibilities:</strong></p><ul><li>Manage and optimize key digital marketing programs, including SEO, SEM, and eCommerce.</li><li>Monitor KPIs, analyze performance, and implement ongoing improvements to drive traffic and engagement.</li><li>Collaborate with teams to execute content strategies and improve site performance.</li><li>Stay informed on digital marketing trends, providing recommendations for growth and optimization.</li></ul><p><br></p><p><br></p><p>02720-0012886299</p> Marketing Manager We are in the market for a Marketing Manager to join our operations in Miami, Florida. This role is crucial in leading and coordinating marketing efforts to promote the launch of a premium iron supplement product. The Marketing Manager will work closely with agencies to devise and implement marketing strategies, ensuring an integrated approach across retail, eCommerce, and hospital channels to achieve substantial revenue growth.<br><br>Responsibilities:<br><br>• Collaborate with external agencies to conceive and execute integrated marketing campaigns, aligning with our business objectives.<br>• Ensure uniformity in messaging and branding across all platforms through coordinated cross-channel campaigns.<br>• Drive online sales by refining digital strategies, including paid media, email campaigns, and promotions in the e-commerce realm.<br>• Enhance product visibility in retail by implementing strategies such as in-store promotions and merchandising.<br>• Develop targeted campaigns for hospital channels, focusing on education and awareness, and work alongside sales teams to consolidate relationships and generate leads.<br>• Keep a close eye on campaign performance metrics across all channels, providing actionable insights for optimization.<br>• Generate and present reports on campaign success and ROI to senior leadership.<br>• Leverage a comprehensive digital marketing toolkit to develop and execute innovative marketing ideas.<br>• Utilize skills in Adobe Creative Cloud, CRM, Facebook Insights, Google AdWords, Google Analytics, Advertisements, Brand Awareness, Budget Processes, and Campaign Planning.<br>• Foster strong communication and interpersonal skills for agency and stakeholder management. Marketing Manager <p>We are offering an exciting opportunity for a Marketing Manager in the automotive industry, based in Richfield, Ohio. This role primarily involves overseeing the creation and approval of content, monitoring digital marketing campaigns, and liaising with agencies to ensure consistent messaging. </p><p><br></p><p>Responsibilities:</p><p><br></p><p>• Review and approve content generated by agencies, ensuring it aligns with the brand's messaging.</p><p>• Oversee and monitor digital marketing campaigns, applying strategy where necessary.</p><p>• Act as the main point of contact for external agencies, ensuring consistent and accurate messaging.</p><p>• Learn and understand the business by attending events and traveling as required.</p><p>• Utilize tools and platforms, such as Canva and Adobe Creative Cloud, to facilitate marketing activities.</p><p>• Apply skills in Google AdWords, Google Analytics, and Facebook Insights to enhance marketing efforts.</p><p>• Leverage CRM for maintaining accurate customer records and processing credit applications.</p><p>• Contribute to the overall brand awareness through effective campaign planning and execution.</p><p>• Manage the budget processes related to marketing activities.</p><p>• Exhibit strong communication skills, especially when pushing back on agency suggestions to maintain brand integrity.</p> Marketing Manager <p>This is a full time/direct hire hybrid role with our client in Atlanta, GA. </p><p><br></p><p>We are offering an exciting opportunity for a Marketing Manager in Atlanta, GA. In this role, you will be leading a team of marketing coordinators and graphic designers, and will be instrumental in supporting our regional business development goals. Your focus will be in the areas of proposal, process management, scheduling, resource allocation, and supervision and mentoring of marketing staff. </p><p><br></p><p><strong>Responsibilities:</strong></p><p>• Lead and manage a team of marketing coordinators and graphic designers</p><p>• Oversee the development and management of proposal processes, scheduling, and resource allocation</p><p>• Provide supervision and mentorship to regional marketing staff</p><p>• Stay abreast of industry developments and tools, and share this knowledge with team members</p><p>• Ensure the quality of submittals and marketing materials</p><p>• Coordinate strategic-level pursuits</p><p>• Assist in the writing and editing of technical and non-technical proposal sections</p><p>• Lead in the preparation of interviews, including coordination and coaching of presenters</p><p>• Analyze client accounts and plan winning strategies</p><p>• Participate in business development meetings and contribute to opportunity tracking and revenue forecasting</p><p>• Manage the CRM database within the region and maintain standards</p><p>• Monitor and support outside marketing activities, such as conferences, open house events, and trade shows.</p> Marketing Manager <p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Detroit. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.</p><p> </p><p>Responsibilities: </p><p><br></p><ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul> Event Marketing Coordinator <p><strong>Event Marketing Coordinator – Contract – 40hrs/week – Onsite in Midlothian, TX</strong></p><p><br></p><p>We are seeking an <strong>Event Marketing Coordinator</strong> for a <strong>3-month contract</strong> to support brand activation and marketing initiatives. This role requires <strong>5 days onsite per week in Midlothian, TX</strong>, working closely with vendors, marketing teams, and event coordinators to execute high-impact campaigns.</p><p><br></p><p><strong>A Day in the Life:</strong></p><ul><li>Coordinate and develop <strong>print ad campaigns</strong> (magazines, coupon booklets) with <strong>4–5 vendors</strong>, ensuring brand consistency.</li><li>Plan and execute <strong>marketing events</strong> (golf tournaments, sporting events, trailer shows), managing logistics, branding materials, and team assignments.</li><li>Lead <strong>brand activation efforts</strong>, including <strong>rebranding initiatives</strong> (uniforms for service techs, promotional merchandise).</li><li>Work with <strong>external vendors</strong> to facilitate smooth communication, execution, and follow-ups on deliverables.</li><li>Support <strong>digital marketing</strong> initiatives by tracking <strong>SEO, PPC, and Google Ads</strong> performance, ensuring alignment with business revenue goals.</li><li>Serve as a key point of contact for marketing coordination, ensuring <strong>clear communication and successful execution</strong> of initiatives.</li></ul> Marketing Manager <p>We are looking for a Marketing Manager to join our team in Englewood, Colorado. In this role, you will be developing and implementing content strategies, managing social media activities, and driving marketing initiatives to increase sales growth. </p><p><br></p><p>Responsibilities</p><p>• Develop and execute marketing programs from inception to completion, utilizing internal resources and fostering teamwork</p><p>• Collaborate with various teams on an array of materials such as creative briefs, web pages, presentations, videos, social media posts, and marketing materials</p><p>• Create engaging promotional videos for brand promotion across various social media platforms and websites</p><p>• Optimize and edit graphic and video content suitable for different social media platforms</p><p>• Participate in video projects from conceptualization to delivery, including storyboard, design, animation, and production</p><p>• Generate graphics, illustrations, and other creative materials for the web, social media, and other digital platforms in line with our brand and values</p><p>• Leverage customer insights, market analysis, and marketing best practices to formulate successful strategies</p><p>• Conduct analytics reporting across multiple platforms, extracting key insights for future campaign development and go-to-market strategies</p><p>• Collaborate with email, performance marketing, and web teams to design and evolve lead-nurturing tactics</p><p>• Manage content and updates for customer touch points, participate in events, and provide sales support</p><p>• Analyze customer and market insights to inform outreach strategies, increase customer conversions, and generate more leads with experience in the field</p><p>• Present marketing programs, strategies, and budgets to internal and external teams, as well as senior leaders</p><p>• Design infographics and presentation materials to simplify complex concepts and data</p><p>• Oversee the design and uploading process for all project materials, adhering to best practices for using a content management system</p><p>• Maintain internal databases for designs, photography, and video.</p> Marketing Director (B2C) <p>We are on the search for a Marketing Director (B2C) to join our growing team in ATLANTA, Georgia. This role is integral to our company's success, involving the management and execution of comprehensive B2C marketing strategies and campaigns. </p><p><br></p><p>Responsibilities:</p><p><br></p><p>• Develop comprehensive marketing campaigns, ensuring their successful planning, execution, and optimization to attain desired outcomes and KPIs.</p><p>• Oversee the creation and implementation of content strategies that align with our goals and encourage engagement across diverse channels.</p><p>• Supervise and manage the activities of a team of marketing specialists, promoting collaboration and guaranteeing the punctual delivery of projects.</p><p>• Cultivate and manage partnerships with external entities and influencers to amplify our brand's visibility and reach.</p><p>• Lead the management and activation of marketing messages across various channels, ensuring their effective deployment.</p><p>• Collaborate closely with internal departments, including Sales and Communications, to guarantee alignment and smooth execution of marketing initiatives.</p><p>• Regularly consolidate and distribute detailed performance reports, using data analysis to offer insights and suggestions for future strategies.</p> Product Marketing Manager <p>Robert Half, Marketing & Creative is looking for a Product Marketing Manager to work onsite for a client in Austin, Texas.</p><p><br></p><p>The Product Marketing Manager will work with marketing and technology teams to lead the product marketing initiatives and rollouts, supporting sales. The Product Marketing Manager will be communicating across multiple disciples - both written and verbal. Product Marketing Manager will be identifying features, benefits and value propositions for each new product, working with the sales teams to strategize end goals. Product Marketing Manager will be leading meetings and uncovering opportunities in multiple client channels. Product Marketing Manager will be the liaison between product and marketing teams to create marketing materials, website projects, email campaigns, etc.</p> Product Marketing Manager <p>Robert Half, Marketing & Creative is looking for a Product Marketing Manager to work onsite for a client in Austin, Texas.</p><p><br></p><p>The Product Marketing Manager will work with marketing and technology teams to lead the product marketing initiatives and rollouts, supporting sales. The Product Marketing Manager will be communicating across multiple disciples - both written and verbal. Product Marketing Manager will be identifying features, benefits and value propositions for each new product, working with the sales teams to strategize end goals. Product Marketing Manager will be leading meetings and uncovering opportunities in multiple client channels. Product Marketing Manager will be the liaison between product and marketing teams to create marketing materials, website projects, email campaigns, etc.</p> Marketing Manager <p>Robert Half is seeking a talented and experienced Marketing Manager for our client in Kalamazoo. As a Marketing Manager, you will be responsible for leading and implementing strategic marketing initiatives to promote the company's products and services.</p><p> </p><p>Responsibilities: </p><p><br></p><ul><li>Develop and execute comprehensive marketing plans aligned with the company's objectives and target audience.</li><li>Oversee the creation of engaging marketing campaigns across various channels, including digital, print, and social media.</li><li>Conduct market research to identify customer needs, trends, and competitors' activities.</li><li>Collaborate with cross-functional teams to ensure consistent brand messaging and cohesive marketing efforts.</li><li>Manage the marketing budget and allocate resources effectively to achieve marketing goals.</li><li>Analyze marketing campaign performance using metrics and KPIs to measure effectiveness.</li><li>Provide leadership and guidance to the marketing team, fostering a collaborative and innovative environment.</li><li>Stay up to date with industry trends and best practices to drive continuous improvement in marketing strategies.</li><li>Present marketing strategies and campaign results to stakeholders and management.</li></ul><p><br></p> Marketing Manager <p>Robert Half Marketing & Creative is looking for a Marketing Manager to join a team in Winter Park, CO. The chosen individual will play a pivotal role in crafting marketing strategies, managing advertising initiatives, driving business growth, and overseeing budget allocations. *ONLY CANDIDATES WHO ARE WILLING TO RELOCATE SHOULD APPLY* This is a fully on site position.</p><p><br></p><p>Responsibilities:</p><p><br></p><p>• Develop and execute annual marketing strategies to meet revenue targets and growth opportunities</p><p>• Direct and supervise the creation and maintenance of comprehensive marketing calendars across various audiences</p><p>• Collaborate with media agencies to create impactful marketing, advertising, and go-to-market strategies</p><p>• Utilize strong strategic planning and project management skills to advance key initiatives</p><p>• Develop engaging promotions to meet business objectives</p><p>• Provide strategic direction for media agency on marketing strategies and target audiences to meet Resort KPIs</p><p>• Ensure timely completion and trafficking of advertising and creative deliverables</p><p>• Analyze media analytics to develop plans and recommendations based on insights and results</p><p>• Conduct thorough resort analysis to understand business drivers, brand health, and identify growth opportunities</p><p>• Collaborate with marketing team, cross-functional teams, and agencies to discover valuable guest insights that inform growth plans</p><p>• Develop and maintain budget allocations in cooperation with senior marketing personnel</p><p>• Effectively lead and develop team members to foster a collaborative and high-performing work environment.</p> Digital/eCommerce Manager <p>We are offering an exciting opportunity in Wausau, Wisconsin, for a Digital/eCommerce Marketing Manager to join our team. This role is within the eCommerce industry and involves a blend of B2B and B2C Marketing strategies, alongside SEM, SEO, Social Advertising, and CRM Marketing initiatives. The role will be Hybrid - 1 day per week ON SITE.</p><p><br></p><p>Responsibilities:</p><p><br></p><p>• Develop and implement B2B and B2C marketing strategies to drive business growth</p><p>• Oversee eCommerce initiatives to enhance online presence and sales</p><p>• Utilize SEM and SEO tactics to increase website visibility and traffic</p><p>• Manage social advertising campaigns to expand brand awareness and customer engagement</p><p>• Employ CRM Marketing techniques to maintain strong relationships with customers and improve customer retention</p><p>• Monitor and analyze marketing campaign performance and make necessary adjustments for optimization</p><p>• Collaborate with cross-functional teams to align marketing strategies with overall business objectives</p><p>• Stay updated with latest industry trends and competitor strategies to ensure the company's marketing efforts remain competitive</p><p>• Provide leadership and guidance to the marketing team to ensure tasks are completed accurately and efficiently.</p> Paid Media Specialist <p>Our client is seeking a full time/direct hire Paid Media Specialist to join their team onsite in Atlanta, GA.</p><p><br></p><p>We are searching for an experienced Paid Media Specialist with a strong agency background to join our growing team. The ideal candidate will have advanced technical expertise in managing paid campaigns across multiple platforms, including Google Ads, Facebook Ads, LinkedIn, and more. This role requires a data-driven specialist adept in setting up, optimizing, and analyzing campaigns with a focus on delivering high ROI for client budgets. Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Excel for reporting and analysis is essential, along with expertise in creating and implementing bid strategies, A/B testing, and multi-channel campaign optimization.</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li><strong>Campaign Management and Optimization:</strong></li><li>Plan, execute, and optimize paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and other relevant networks </li><li>Configure and monitor conversion tracking using tools like Google Tag Manager and platform-specific pixels to ensure accurate data collection and attribution.</li><li>Conduct A/B testing for ad copy, imagery, targeting, and landing pages to continuously improve campaign performance </li><li><strong>Data Analysis and Reporting:</strong></li><li>Use Google Analytics 4 (GA4) to track campaign performance, analyze acquisition, engagement, and monetization trends, and generate actionable insights.</li><li>Set up UTM parameters to track traffic sources and campaign performance across channels </li><li>Prepare regular reports using Excel for budget forecasting, ROI analysis, and performance tracking.</li><li><strong>Budget Management & Bid Strategy:</strong></li><li>Oversee client budgets, ensuring efficient allocation across campaigns to maximize ROI and avoid overspending.</li><li>Design and implement advanced bidding strategies tailored to project objectives, including manual and automated bid adjustments.</li><li><strong>Multi-Channel Coordination:</strong></li><li>Develop cohesive strategies that integrate paid media efforts across multiple platforms to drive awareness, engagement, and conversions.</li><li>Collaborate with internal teams to ensure alignment between paid media campaigns and overarching marketing goals </li></ul><p><br></p> Social Media Specialist <p><strong>Social Media Specialist (Contract) - 14 Weeks, Onsite - Downtown Atlanta</strong></p><p><br></p><p><strong>About Us:</strong></p><p><br></p><p>We are seeking a dynamic and creative Social Media Specialist to join our team on a 14-week contract. This role is crucial in amplifying our brand presence and engaging our online community. If you're passionate about social media, thrive in a fast-paced environment, and are ready to contribute to exciting projects, we want to hear from you!</p><p><br></p><p><strong>Responsibilities:</strong></p><ul><li>Develop and execute engaging social media content across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, TikTok).</li><li>Create visually appealing graphics and videos using design tools (e.g., Canva, Adobe Creative Suite).</li><li>Schedule and manage social media posts, ensuring consistent brand messaging and timely delivery.</li><li>Monitor social media channels for trends, comments, and direct messages, and respond appropriately.</li><li>Analyze social media performance data and generate reports to track progress and optimize strategies.</li><li>Collaborate with marketing and other teams to align social media efforts with overall business goals.</li><li>Stay up-to-date on the latest social media trends, tools, and best practices.</li><li>Assist in the development and execution of social media campaigns.</li><li>Manage social media advertising campaigns and budgets.</li><li>Engage with influencers and build relationships with key stakeholders.</li><li>Assist in content creation for blog posts, website updates, and other digital marketing materials.</li></ul><p><br></p> GA4 Expert (Hybrid Contract) - Atlanta, GA <p><strong>GA4 Expert (Hybrid Contract) - Atlanta, GA</strong></p><p>Are you an Atlanta-based GA4 expert with agency experience, passionate about driving insights and optimizing digital marketing campaigns? Robert Half is seeking skilled GA4 professionals with a strong agency background for an ongoing hybrid contract opportunity in the Atlanta, Georgia area. If you have a proven track record of implementing and analyzing GA4 setups for diverse clients, we want to hear from you!</p><p><br></p><p><strong>Location:</strong> Atlanta, GA (Hybrid Schedule - some on-site presence required) </p><p><strong>Type:</strong> Ongoing Contract</p><p><br></p><p><strong>What You’ll Be Doing:</strong></p><ul><li>Implement and configure GA4 for client websites and mobile apps, ensuring precise tracking of user behavior, events, and conversions.</li><li>Set up UTM parameters and custom event tracking to measure the effectiveness of client campaigns across multiple channels.</li><li>Analyze GA4 data to provide actionable insights that support client marketing strategies and performance optimization.</li><li>Create and customize dashboards and reports in GA4 to track key performance metrics, including user engagement, traffic sources, and ecommerce performance.</li><li>Collaborate with internal teams (marketing, creative, development) and clients (both virtually and potentially on-site in the Atlanta area) to ensure data accuracy and alignment with business objectives.</li><li>Troubleshoot and optimize GA4 setup to ensure accurate reporting and seamless integration with other marketing technologies.</li><li>Provide insights and recommendations to clients on how to improve campaign performance based on GA4 data.</li></ul><p><br></p> Digital Experience Manager <p>Robert Half's marketing & creative client is looking for a Digital Experience Manager for a 6-month contract in the Greater Boston area. This is a hybrid, 40-hour-per-week opportunity; candidates must be able to work onsite 1-day-per-week. The Digital Experience Manager will lead and drive strategy for optimizing and enhancing digital touchpoints to meet the client's user needs. They will also own the vision for the overall digital experience, managing website content, driving lead generation, and improving customer interaction with innovative, data-driven strategies.</p><p><br></p><p><strong>Key Responsibilities: </strong></p><ul><li>Develop and execute a digital experience strategy aligned with business goals, setting measurable objectives and KPIs</li><li>Lead large-scale web experience projects, enhancing brand presence and user engagement</li><li>Manage and mentor a team of digital experience professionals</li><li>Drive conversion rate optimization (CRO) initiatives, including A/B testing and personalization strategies</li><li>Collaborate with UX/UI, development, and cross-functional teams to enhance digital experiences </li><li>Present strategies and findings to stakeholders</li></ul><p>If interested and available, apply today! </p><p><br></p> E-Commerce Specialist We are offering a long-term contract employment opportunity for an E-Commerce Specialist in the retail industry, based in Hollywood, Florida. You will be instrumental in handling e-commerce operations, contributing to the development of strategies, overseeing website function, and managing product listings. Your role will also entail leading onsite marketing initiatives, conducting sales analysis, and optimizing conversion rates. <br><br>Responsibilities<br>• Design and implement comprehensive e-commerce strategies that align with our goals, encompassing product selection, pricing, promotions, and marketing campaigns.<br>• Ensure the smooth operation and user experience of our online store, providing a seamless customer journey.<br>• Manage online product listings, descriptions, and images, maintaining accurate information on the website. <br>• Spearhead website marketing efforts, including SEO and content marketing, to drive traffic and conversions.<br>• Monitor sales performance, analyze customer data, identify trends, and create reports to identify areas for enhancement.<br>• Deploy A/B testing and other optimization techniques to improve conversion rates on the website.<br>• Handle customer inquiries and resolve issues related to online orders and website functionality.<br>• Collaborate with warehouse teams to maintain accurate inventory levels and ensure timely order fulfillment.<br>• Stay abreast of the latest e-commerce technologies and platforms, recommending and implementing new tools to improve the online shopping experience.<br>• Lead a team of e-commerce specialists, including designers, developers, marketing professionals, and customer service representatives.<br>• Develop mobile commerce strategies and features to enhance the mobile shopping experience and capture the growing segment of mobile shoppers.<br>• Work closely with marketing, merchandising, and operations teams to align efforts, gather insights, and ensure consistent messaging across channels.<br>• Define and monitor key performance metrics related to e-commerce, such as revenue, conversion rates, average order value, and customer retention, using this data to drive product optimizations and enhancements.