We are in search of a Marketing Manager to join our client's team for a remote, contract opportunity. This role involves supporting key consulting practice areas to help expand our regional and national eminence. The Marketing Manager will collaborate with marketers, sales team members, and key industry leaders within the firm to develop demand generation programs that support sales initiatives, aiming to drive long-term revenue growth. The focus will be on designing, implementing, and developing marketing programs, sales support materials, and events to promote a range of consulting services.
Responsibilities:
• Collaborate with the marketing team to develop key messaging and value propositions that engage and meet the overall goals of consulting practice areas.
• Keep up-to-date with event, webinar, social, and campaign best practices, promoting the advancement of new ideas and innovation to improve the effectiveness and efficiency of marketing efforts.
• Evaluate the effectiveness of marketing initiatives and content, both overall and in each channel.
• Work with the brand creative team to ensure all campaign content is consistent in terms of style, quality, and tone of voice.
• Oversee event and webinar goals and objectives from initial request through final deliverable.
• Collaborate with sales and industry leadership to develop and promote content and drive attendance to live and online events.
• Work with team members to develop digital marketing campaigns, including social, PPC, display, website inbound, etc.
• Use various business technologies including CRM products, reporting tools, and project management systems.
• Manage complex problems and stakeholders, evaluate and prioritize needs and create actionable recommendations.
• Exhibit proactive behavior with strong organizational, writing, and communication skills.
- Bachelor’s degree in marketing, communications, English, or a related field (or equivalent experience) preferred.
- 5–6+ years of relevant experience, particularly in professional services firms such as CPA or management consulting organizations preferred.
- 2–3+ years of experience in B2B marketing and sales environments.
- Familiarity with business tools, including CRM systems (e.g., Salesforce, Dynamics 365, HubSpot), reporting tools (e.g., PowerBI), and project management platforms (e.g., Workfront).
- Prior management experience preferred.
- Proven ability to manage multiple projects independently while working with remote teams and supervisors.
- Experience addressing complex problems and coordinating among diverse stakeholders to create actionable recommendations.
- Strong organizational, writing, and communication skills.
- A proactive approach and a collaborative mindset, with a willingness to share ideas and work as part of a team.