Our client is looking for a Senior Partner Marketing Manager to join them in the San Francisco Bay Area for 6 months, 40hr/wk, hybrid 3 days/week. This role is responsible for designing, driving, and measuring successful integrated partner marketing programs that combine digital, content, press, social, and event elements to drive business outcomes. The ideal candidate has direct experience building cross-channel partner marketing programs that drive business outcomes and excels at executing these programs requiring coordination within marketing, sales, and partner teams.
Responsibilities:
• Develop and implement marketing strategies to increase brand awareness
• Plan and execute marketing campaigns using various platforms
• Utilize Adobe Creative Cloud to create compelling visual content for marketing campaigns
• Leverage CRM to manage customer relationships and drive customer engagement
• Analyze data from Facebook Insights to understand user engagement and adjust social media strategies accordingly
• Implement and manage Google AdWords campaigns to drive web traffic and sales
• Use Google Analytics to track the effectiveness of marketing campaigns and website performance
• 10+ years of marketing experience with 5+ years minimum experience in a Partner Marketing role in a B2B SaaS business
• Proficiency in Adobe Creative Cloud, CRM, Facebook Insights, Google AdWords, and Google Analytics
• Strong understanding of effective advertising techniques
• Experience in managing brand awareness campaigns
• Solid knowledge of budget processes
• Proven track record in campaign planning and execution
• Ability to analyze market trends and make strategic marketing decisions
• Ability to work collaboratively with other departments to align company messages, promotions, and goals.