We are offering a long term contract employment opportunity for a Demand Generation Project Manager. In this role, you will lead the development, execution, and optimization of demand generation campaigns across multiple channels. The ideal candidate will have a strong background in B2B marketing, expertise in marketing automation tools, and a proven ability to manage cross-functional collaboration. You will play a critical role in driving pipeline progression, aligning marketing and sales strategies, and delivering measurable ROI.
Key Responsibilities:
- Design and execute B2B lead generation campaigns across a variety of channels, including email, paid media, content syndication, webinars, and events to drive demand and pipeline growth.
- Leverage Adobe Marketo Engage for email marketing and campaign management. Expertise in tools like Goldcast (for webinars/events), Demandbase (or other ABM platforms), and Salesforce is a strong plus.
- Collaborate with sales and marketing teams to ensure seamless lead handoff, enhance lead quality, and monitor pipeline progression. Identify and resolve roadblocks to optimize lead-to-revenue conversion.
- Plan, promote, and execute webinars and events using tools like Goldcast, ensuring alignment with broader demand generation strategies.
- Continuously track and measure demand generation metrics, including lead generation performance, pipeline contribution, and overall ROI. Present campaign insights and optimizations to stakeholders.
- Foster close collaboration between marketing and sales teams by implementing best practices for lead handoff, pipeline growth, and customer nurturing strategies.
- Evaluate and streamline campaign processes to maximize efficiency. Adopt a 'test-and-learn' mindset to experiment with new strategies and techniques.
- Partner with content, product marketing, design, sales, and operations teams to deliver cohesive and impactful campaigns.
- 6+ years of professional experience in B2B demand generation, marketing campaigns, and event/webinar management.
- Advanced proficiency in Adobe Marketo Engage; experience with campaign setup, multi-step nurturing workflows, and performance reporting.
- Hands-on experience with content syndication initiatives to amplify reach and capture qualified leads.
- Strong technical understanding of tools such as Goldcast, Demandbase (or similar ABM platforms), and Salesforce.
- Proven expertise in leveraging data and analytics to drive decision-making, optimize campaigns, and deliver measurable business impact.
- Highly detail-oriented with an affinity for process optimization, operational efficiency, and campaign quality assurance.
- Excellent written and verbal communication skills with a demonstrated ability to report on campaign performance, share actionable insights, and make recommendations.
- Effective problem-solving skills
- Ability to balance strategic vision with hands-on execution and thrive in a fast-paced, collaborative environment.