We are offering a long-term contract employment opportunity for a Marketing Specialist 1 in King of Prussia, Pennsylvania. This role is primarily centered around researching, analyzing, and providing insights on market conditions to aid in the determination of potential sales for a product or service. The specialist will also be involved in data analysis, story building, and collaboration with various marketing teams.

Responsibilities:
• Conduct comprehensive analysis of the competitive landscape and market trends to provide actionable insights for product positioning and strategic marketing initiatives.
• Develop and refine customer personas based on detailed data analysis to guide marketing campaigns, product development, and sales efforts.
• Evaluate and devise methods for data collection such as surveys or questionnaires, and arrange to obtain existing data when necessary.
• Create and maintain dashboards and reports using tools like Power BI and Tableau to present insights to key stakeholders.
• Collaborate with product management, sales, and marketing teams to ensure alignment between product offerings and market opportunities.
• Leverage Excel, PowerBI, SmartSheet, Salesforce, and 6Sense to manage and analyze data.
• Utilize strong communication skills to effectively convey insights and strategies to the team and stakeholders.
• Apply knowledge of principles and methods for showing, promoting, and selling products or services.
• Work independently and manage your time efficiently to meet project deadlines.

• Exceptional communication and interpersonal skills are necessary for the role of Marketing Specialist 1.
• Required proficiency in Microsoft Office Suite, particularly Microsoft Excel.
• Proven experience in sales and marketing is vital.
• Ability to conduct comprehensive research and analyse data.
• Demonstrable experience in training team members and implementing procedures.
• Familiarity with budget processes and financial principles.
• Proficiency in Python and Tableau for data analytics.
• Ability to develop and execute marketing campaigns.
• Experience with stakeholder management and negotiation.
• Understanding of various marketing methods and principles.
• Ability to conduct surveys and interpret results.
• Proficiency in using 'About Time' software.
• Capable of handling multiple queries and tasks effectively.
• Proficient in the use of 'Go' programming language.

Innovation starts with people.^®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use.