3 results for Performance Marketing Analyst in Houston, TX

Web & Digital Services Specialist We are offering a contract employment opportunity for a Web & Digital Services Specialist onsite in Pearland, Texas. The Web & Digital Services Specialist role will sit within the marketing department, serving as a crucial link between technology and content creation. The successful applicant will work closely with various members of the department, ensuring technologies are performing optimally and meeting the needs of both our patients and internal users. Apply to become a Web & Digital Services Specialist today! Responsibilities:• Establish and manage the Sitecore platform, including setup, taxonomy, tagging patterns, workflow, platform governance, and usage reporting.• Collaborate closely with the clinic's developers and the Senior Manager of Digital Marketing to ensure technology performance.• Utilize deep hands-on expertise in managing Sitecore and other digital marketing and sales platforms such as SharePoint, SFDC Marketing Cloud, Lead Generation, CRM platforms, SFDC, and Web Data Analytics.• Monitor and report on the performance and efficacy of digital marketing efforts using tools such as Adobe Analytics and Conductor.• Maintain a solutions-focused approach in all tasks, constantly seeking ways to improve technology performance and user experience.• Understand and leverage e-Commerce applications in conjunction with Sitecore platforms.• Participate in content creation processes, ensuring content is appropriate and optimized for digital platforms.

Business Analyst We are seeking an experienced Business Analyst with expertise in SQL querying and Power BI to join our dynamic and data-driven team. In this role, you will bridge the gap between business needs and technical solutions by analyzing complex datasets, providing actionable insights, and delivering compelling visualizations that drive decision-making. If you thrive in a collaborative environment and enjoy leveraging data to solve business challenges, we want to hear from you!

Marketing CRM Specialist <ul><li>Oversee the cleanup, review, and preparation of fundraising data for migration into a future CRM platform (likely Raiser's Edge).</li><li>Collaborate with the Chief Marketing Officer (CMO) and finance teams to ensure donor gifts and data entries align with donor intents and proper fund allocations.</li><li>Utilize Microsoft Dynamics 365 to support accurate donor logging, reporting, and forecasting.</li><li>Create donor mailing lists for solicitations, publications, and constituent journeys, maximizing engagement and conversion.</li><li>Write, implement, and maintain Standard Operating Procedures (SOPs) related to marketing and development operations.</li><li>Train team members in CRM best practices and create internal documentation for efficient use of fundraising platforms.</li><li>Coordinate donor acknowledgment tasks, such as tax receipts and thank-you letter, while providing exceptional donor services.</li><li>Troubleshoot and respond to donor and staff inquiries related to online giving and donation processing.</li></ul>