HYBRID IN HOUSTON
We are seeking a highly-skilled and analytical Integrated Marketing Manager to join our dynamic team! In this role, you will collaborate with the strategy team and channel managers to create and execute innovative content and campaigns across paid, earned, and owned channels. With hands-on experience managing ads and a broad knowledge of content strategy and management, you will play a pivotal role in driving campaign success, optimizing performance, and implementing new approaches to elevate marketing efforts and fuel growth.
Key Responsibilities:
- Campaign Management: Plan, execute, and manage global integrated campaigns across paid, owned, and earned channels.
- Strategic Planning: Develop analytics-driven plans to optimize budgets and achieve company goals.
- Full-Funnel Marketing: Own the full-funnel marketing strategy, ensuring alignment in creative, audience targeting, media placement, and landing page optimization.
- Channel Optimization: Lead channel strategy, execution, and performance for media channels while testing alternative marketing campaigns and methods.
- Collaborative Planning: Work with team members on developing cohesive marketing plans that align with brand strategy, business objectives, and market trends.
- Testing and Optimization: Implement ongoing testing strategies (e.g., A/B testing) for creative assets to continually improve performance.
- Email Marketing: Recommend, coordinate, and execute email marketing campaigns, including A/B testing and analyzing campaign performance.
- Content Strategy: Support content strategy by identifying key themes, contributing to the editorial calendar, and identifying assets for effective execution.
- SEO & SEM: Assist in the development and execution of SEO and SEM strategies to drive website traffic, engagement, and rankings.
- Performance Analysis: Perform in-depth analysis of marketing activities to provide actionable insights for channel improvement and growth.
- Analytics and KPIs: Collaborate with the Technology & Analytics Manager to define and track key performance indicators.
- Post-Mortem Analysis: Lead post-campaign evaluations to summarize insights, share learnings, and inform future initiatives.
- Account-Based Marketing: Develop and implement scalable account-based marketing strategies.
- Website Optimization: Advise on website structure, content, and optimization strategies to maximize impact.
Qualifications:
- Experience: 7+ years of experience in integrated marketing, digital marketing AND 5+ years hands-on experience and proven expertise and proficiency in digital marketing strategies, including web presence, social advertising, SEO/SEM, CRM, customer segmentation, and email marketing
- Skills: Strong expertise in ad management, content strategy, budget optimization, SEO/SEM strategies, and marketing analytics.
- Analytical Mindset: Highly data-driven with the ability to translate insights into actionable strategies.
- Collaboration: Excellent team player with experience working cross-functionally with creative, strategy, and analytics teams.
- Technical Proficiency: Knowledge of A/B testing methodologies, performance tracking, and marketing platforms.