Robert Half is seeking a dynamic and experienced Social Media Manager for our client in Grand Rapids. As a Social Media Manager, you will be responsible for developing and executing social media strategies to drive brand awareness, engagement, and customer loyalty.
Responsibilities:
- Develop and implement comprehensive social media strategies aligned with the client's marketing goals.
- Create and curate compelling content for social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
- Manage social media accounts, monitor comments, and respond to inquiries in a timely and detail-oriented manner.
- Utilize social media analytics to track performance, measure ROI, and identify opportunities for improvement.
- Stay updated with social media trends, best practices, and emerging platforms.
- Collaborate with the marketing team to integrate social media campaigns with overall marketing initiatives.
- Plan and execute paid social media advertising campaigns to reach target audiences effectively.
- Engage with followers and influencers to build and nurture a strong online community.
- Monitor and analyze competitors' social media activities to identify potential strategies and opportunities.
Requirements:
- Proven experience as a Social Media Manager, preferably in a marketing or digital agency setting.
- Strong understanding of social media platforms, trends, and analytics.
- Proficiency in social media management tools and advertising platforms.
- Excellent written and verbal communication skills.
- Creative mindset with the ability to generate engaging content.
- Strong organizational and time management abilities.
- Bachelor's degree in Marketing, Communications, or a related field is preferred.
If you are a results-driven and creative Social Media Manager looking for an exciting opportunity in Grand Rapids, we invite you to apply. Join our client's team and take charge of their social media presence to enhance brand visibility and engagement.