Robert Half's marketing & creative client is looking for a freelance Paid Search Specialist for a 3-month contract in the greater Boston area. This is a remote, 10 - 15 hour-per-week opportunity and would be a great way to supplement an existing freelance schedule. The Paid Search Specialist will assist support existing digital marketing efforts by managing and optimizing paid search campaigns. They will also to develop, maintain, and enhance campaigns that drive measurable results.
Key Responsibilities:
- Develop, manage, and optimize paid search campaigns on Google Ads and Bing Ads
- Regularly monitor key performance metrics to ensure optimal campaign performance
- Conduct audits of existing campaigns and implement recommendations to improve efficiency
- Perform daily account management tasks such as budget adjustments, bid strategy refinements, and keyword updates
- Add negative keywords to improve targeting and reduce wasted spend
- Work closely with the marketing team to align paid search efforts with broader campaigns and marketing goals
If interested and available, apply today!
- Degree in marketing, communications, or related
- 3+ years of paid media campaign experience
- Google Ads experience
- Bing Ads experience
- Proficiency in tools like Google Ads Editor, Google Analytics, and Data Studio
- Deep understanding of paid search marketing strategies
- Strong analytical skills to interpret campaign performance data and apply actionable optimizations
- In-depth knowledge of audience targeting, remarketing, keyword strategies, and conversion tracking
- Awareness of industry trends, including AI-powered search and PPC innovations
- Detail-oriented
- Excellent communication skills