We are looking for a skilled Paid Media Manager to lead and optimize our digital advertising campaigns across multiple platforms. Based in Miami, Florida, this role involves strategic planning, technical expertise, and performance analysis to drive growth and engagement. The ideal candidate will have a strong understanding of paid media strategies, data insights, and audience targeting, ensuring the success of full-funnel marketing initiatives.<br><br>Responsibilities:<br>• Oversee the daily operations of paid search, paid social, and affiliate/partner channels to ensure effective campaign management and reporting.<br>• Collaborate with stakeholders to allocate advertising budgets strategically based on performance data and business goals.<br>• Manage the technical health of tracking systems such as pixels, Google Tag Manager, and conversion tools to ensure accurate data flow.<br>• Develop and maintain dashboards using tools like Looker or Power BI to provide leadership with actionable insights and performance metrics.<br>• Conduct detailed analyses to uncover key trends, explain performance outcomes, and recommend adjustments to optimize campaign impact.<br>• Design and implement A/B testing strategies for bidding methods, audience targeting, creative content, and landing page effectiveness.<br>• Build and nurture relationships with advertising platforms and partners, leveraging new features and opportunities for growth.<br>• Create and refine automated customer engagement flows, such as welcome series, abandoned cart reminders, and post-purchase follow-ups.<br>• Monitor and optimize retention campaigns that encourage repeat purchases and improve customer loyalty.<br>• Troubleshoot technical issues related to data syncing, automation triggers, and attribution to maintain campaign efficiency.
We are looking for a highly skilled Digital Marketing Manager to join our team in Miami, Florida. This role is ideal for an innovative marketer with a strong focus on performance-based strategies and data-driven decision-making. As a Contract to permanent position, this opportunity offers growth and collaboration in driving impactful campaigns that enhance acquisition and conversion rates.<br><br>Responsibilities:<br>• Lead the development and execution of performance-driven marketing campaigns across multiple paid media channels.<br>• Design and implement strategies focused on acquisition and conversion within short decision cycles.<br>• Utilize audience modeling techniques, such as lookalikes, interest modeling, and retargeting, to target and convert high-value prospects.<br>• Manage dynamic advertising tools including dynamic search ads, dynamic creative optimization, and dynamic travel ads.<br>• Conduct A/B testing to refine campaign effectiveness and optimize results.<br>• Monitor campaign performance using advanced attribution tools, including Adobe Analytics.<br>• Oversee affiliate program activities to drive engagement and revenue.<br>• Prioritize cost-efficiency in all campaigns while maintaining high-quality outcomes.<br>• Analyze data to guide strategic decisions and continuously improve marketing performance.
